Choosing to become a web hosting reseller can sometimes be a simple decision. After all, people always need professionals to help them host and manage their website in today’s digitally focused world. As a reseller, you can tap into an age of digital transformation, and either add extra income onto your existing career or simply tap into a source of ongoing cash.
While it’s true that web host reselling can be a tempting business, with hundreds of new professionals taking their opportunity to get into the market each month, it’s also worth noting that it’s easy to make mistakes on the path to success.
If you want to achieve incredible things with your reseller business, then you need to know exactly how to get started. The following 8 tips might be able to help.
1. Choose Your Source Host Wisely
As a web hosting reseller, you can only ever be as successful as the company that provides the actual hosting service to your customers. It’s your job to sell on the behalf of another brand, not create your own hosting solution, which means that you need to make sure that you’ve chosen the right source to give yourself the best chance of success.
Compare the different options on the market carefully, and keep the reliability and reputation of the source in mind when making your decision. A reliable source should be able to offer fantastic service, and their reputation might even help you to grow your business a little faster. On the other hand, a cheap and ineffective host could damage your online presence, and make it harder for you to achieve success in the future. A company such as HostPresto.com is a good option should you be looking for a cheap solution but also something which is considered established and ultimately reliable.
2. Know How to Market Packages to your Customers
Once you know which source host you’ll be going with, you can start to think about how you can market yourself to your customers. The key here is making sure that you offer something different to the solutions that your competitors can already give while ensuring that you’re meeting the needs of your target audience.
Ideally, you’ll need to step into the shoes of your target customer here and think realistically about what will suit them. The best thing you can do to capture the attention of a crowd is to include more freebies and services into your hosting package early on, then learn how to manipulate the pricing without letting the customers to catch on.
3. Brand and Promote Your Business
Some of the reseller hosting plans available on the market today will allow you to control the hosting accounts of your customers so that you can brand the experience you give. This shows professionalism on your part and can do more to build loyalty among your clients.
You might also be able to think more carefully about promoting your business, by building a website that shares the same branded features as your hosting reseller platform.
4. Do Plenty of Market Research
In the world of reselling hosting packages to customers, you can simply wait to learn things about your competitors on the fly, but it’s generally a better idea to get a feel for the market before you jump in. Look around and see what people need, and what people are offering in terms of a web hosting provider.
For instance, you could run a basic Google search an check out some of the top competitors in your area to see which brands are leading the industry, and what you can to do out-perform them.
5. Push Your USP
As mentioned above, if you want to get ahead of your competitors, then you need to offer your customers something unique. After you’ve examined what’s already in the marketplace, try to develop something that’s more likely to earn the attention of your customers.
Since host reselling is a pretty flexible business, your USP could be almost anything. For instance, you could show off your low prices, your incredible service skills, or the fact that you can combine hosting with other features like web design or content management.
6. Start Small and Build
It’s often tempting to dive head-first into your host reselling business, but it’s generally easier to attract customers in your general area before you attempt to go global. Many customers are sick of working with faceless hosting corporations and would prefer to work with a local business that they know they can get hold of.
If you create a powerful local experience, then you may find that you earn the loyalty and attention of your target audience faster -which is perfect for those who want to benefit from the advantages of word of mouth marketing.
7. Make Customer Service a Priority
Since switching between hosts is easier than ever today, no-one will think twice about moving to a new host if their current reseller isn’t up to par. This is why it’s crucial to keep your customers happy with your services. Make sure that your clients can always reach you if they have a problem, and put their satisfaction first.
8. Install an SSL Certificate on your Website
One of the key things customers look for in a hosting reseller is security. Selling hosting means collecting personal data about customers, like emails, addresses, names, and even credit card information. To make your clients feel as secure as possible, employ an SSL certificate to encrypt the information between visitors and servers.
The safer your customers feel, the more likely they are to keep doing business with you.