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Blogging Tips

Blogging Tips

How Social Media Marketing Helps Small and Local Businesses

How Social Media Marketing Helps Small and Local Businesses

Whether you are running a global business with targeted audience all over the world or if your business targets a small area where you live, it is absolutely essential to make use of the various social media that exist in the Internet. In this article, I address the local businesses.

You must be aware of what the statistics say:” ….for every third search made in search engines, one is targeted locally”.

Statistics don’t lie but of course will vary for sure every second. In order to capture the local market to the fullest extent possible, your business needs to ride on the social media wave; else, as per the popular cliché, you are ‘leaving the money on the table’.

The invention of social media is bringing the world as close as possible. For businessmen, it is one of the most powerful online tools in terms increasing sales with a meager investment.

Have you ever realized that there has never been a better way to reach thousands of targeted customers and expose your products or services to them, who, thus far, had never even heard of you?

Nevertheless, before you embark on this journey, it’s important to understand what to expect from social media and how to ensure that you’re generating the lion’s share from it.

Infinite patience produces instant results.

The most important aspect of making an impact in social media marketing is to first create an unshakable in trust you. Your social media content should be able to do that. It won’t be achieved in a few months but at least a year will have to pass before your prospective customers begin to notice you and slowly are drawn towards you.

With dedication, you need to consistently update, interact, and research the latest business trends in your industry.

Consider the following:

Gaining trust: Just like you develop a friendship with your neighbor and it becomes strong over a period, gaining trust in the social media world should be treated the same. It takes time and effort to prove yourself, but once you do, the rewards for your efforts are worth it.

Planning takes time: You’ll need to develop an effective plan and stick to it, in order to get the most from social media. This surely requires a long-term commitment on your part.

Tracking Progress: You must invest time and money to track your progress, once you have set the wheels in motion. This way you’ll be able to determine what’s working for you and what needs to be changed.

Interaction with Customer:  Customer interaction needs to be a permanent activity. Everything you’ve built up can be easily lost if you forgo customer interaction and engagement.

Don’t Give Up.

It is very likely to happen that none of your efforts are producing results; it would seem so but not really. You must give time for the seeds you have sown to germinate.

When you find yourself in such a depressing situation, consider tackling social media marketing with new videos, photos, or anything that will excite you, and in turn give people something to talk about.

Social media marketing takes time, effort, and dedication.

6 Leading Social media.

The top 6 social media sites that are swarmed by billions of people as well businesses are:

  1. Facebook
  2. Twitter
  3. Linkedin
  4. Youtube
  5. Google plus
  6. Pinterest

Take social media marketing seriously. There are ample free guides in the web to educate you.

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Blogging Tips

Choosing a Niche for Your Blog in 3 Steps

Choosing a Niche for Your Blog in 3 Steps

In 3 simple steps, learn to pick the overall subject (niche) for your blog.

Once an aspiring blogger has decided to start a blog, the next step is to decide on what’s to blog about; it means picking up the correct niche to blog about. There is no dearth of selecting a subject to talk about online but it is necessary to choose one that you have a basic interest. You need not have complete knowledge in the niche but interest is must to expand the knowledge so that, you can engage yourself in compiling an article.

Learning to choose a niche for your blog is the first and important action even before you name your blog. In order to persist a blog for a long term, one must have absolute passion in the subject he chooses to blog about.

Now that you get the first and useful tips, let us go through the 3 quick and easy steps to narrow your interest as you are likely to have more than one interest.

Niche Blog

Step 1. Let us assume you have more than one interest. To select among them, you must think hard to find out which one can sustain your interest for a long term. The reason for this is you may quickly abandon your blog if you lose your interest in two or three months. There is no special guide to help you to narrow down your choice. It is for you to decide.

Still, you might ask, “What if I lose my interest?” Well, in that case, start afresh all over and choose another niche. (smile)

Remember, you may have to do a lot of research online on your chosen subject so that you don’t fall short of content ideas in future. If you don’t have a basic passion for the subject you choose, you won’t be interested in doing your content research.

Step 2: If your aim is to earn a second income by blogging, you must analyze the profitability of your selected niche.  This involves doing an in-depth keyword research. Before doing that, you must find out the number of subcategories for your niche. Under your broad subject of blogging, there can be many subcategories and some of them may pose less competition and thus can fetch more money than others. You must be an organized person while doing your keyword research by keep notes of all your findings neatly online.

Tools to do keyword research:

A keyword means the search term that everyone keys in the Google search box to find something. There are some free as well paid tools to do keyword search and analyze.

Some of them are:

Google Trends:  It is a free tool offered by the Google.

SEMrush: This is my personal favorite keyword finding tool. I have used it quite often over the years. It allows me to learn more about overall competition, where they are ranked and what the search volume is etc.

Long Tail Pro: It is a paid tool. Since I have not used personally, I have no idea about its usefulness but it is quite popular and hence must be very good.

Step 3 – You must able to gauge the future of the niche. Some niches selected by you might be very remunerative but may not sustain it after a year or so. For example, if you chose a big sports event or a national election or even an upcoming movie, the public interest will die in due course and the visitors to your blog will finally stop.

By applying these 3 simple steps, you will narrow down your blog niche in a day or two.

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Blogging Tips

4 Best Ways to Increase Traffic to Your Blog

4 Best Ways to Increase Traffic to Your Blog
There is never a better way for people to share their thoughts and opinion to the world than blogging. Blogging essentially means keeping an online journal or a diary and maintain it on a daily basis.
Not only individuals but businesses also maintain their blog to help increase the amount of sales on their web sites. To achieve increased sales, bloggers must first try to increase traffic to their blogs. It is the prime goal. Every blogger without exception wants to keep his visitors coming back for more. There are four salient methods to enhance blog traffic.
Before explaining about the four ways, I want you to know that blogging is no more a hobby but a real business and if treated as such, the goal of starting and maintaining a blog will be met.
Not only companies but individuals have also started selling goods and services through their blogs. Businesses choose blogging because it is as an inexpensive way to advertise their products or services.
1. Regular content update: The first discipline for bloggers to increase visitors to their blogs is to post content on their blogs as frequently as possible. I would say, at least 3 posts per week is a must. Visitors will stay loyal to blogs that are updated daily. Nowadays bloggers update their blogs daily if not several times a day. Readers are likely to lose interest in your blog if they have to wait several days for new content. In fact search engines too expect a blog to be updated with fresh content frequently. Be aware that there are literally thousands of blogs available on the Internet. If your blog is not updated on a regular basis, you will lose your readers to another blog.
2. Participate in web communities: There are number of discussion forums also known as web communities in the internet. Participating in such discussion forums is a definite way to get new visitors to your blog there by raising the blog traffic. Interacting with the members of forums by way of asking questions and answering others’ queries will slowly expose your knowledge in the topics and you will be considered as an authority in your niche. You can also show genuine interest in others’ blogs and ask them to visit your blog. When you visit others’ blogs, it is advisable to leave meaningful comments on their blog post. This act of yours will be definitely reciprocated by other members of the forum.
3. Tracking the blog traffic: Any website (blog is also a website that can be maintained by anyone without any web development knowledge) will soon die if the webmaster (blogger) doesn’t employ any tracking methods to know:
* The nature of visitors,
*from where they came from,
*for how long each visitor stayed on the site,
*what they clicked
And so on.
The best tracking tool is provided by Google free of cost to every blogger and webmaster. It is called Google Analytics.
4. Include keywords: You blog can gain readership if you methodically input proper keywords that are related to your blog’s topic in your content title and the body. If you are lazy to do this, your blog will not grow at all. Keyword analysis is a laborious task and every blogger cannot afford to evade it.
As mentioned earlier, blogging is a serious business and unless a blogger understands and employs these four ways, he will abandon his blog soon.
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Blogging Tips

All You Need to Know Before Creating a Blog

All You Need to Know Before Creating a Blog
As a veteran blogger, I would like to share my 12 years of blogging in this with prospective bloggers. Blogs capture the readers from all walks of life because they are interactive

Have you ever heard of ‘blog factor’?

So what’s this “blog factor“?  A unique concept planted in the cyber world several years ago has now evolved into such a proportion that no one expected.  About 7 years ago, the estimated number of blogs was approximately 9 million and added to that, about 50k blogs were launched every day.

What is a blog?

Simply put, blog is a digital diary stored in the cyber space by individuals and corporate bodies. Blog (short for Web log) is a place where you and I update latest information that interests us.

We can blog about:

  • Our current thoughts
  • Opinion after reading a news, watching a movie or after reading a book
  • What we saw on the road, who we met by chance
  • A product or a service that we recently bought

Do you know that some blogs are nothing more than a daily glimpse into someone’s life, while others contain sophisticated content?

Why a blog?

As previously said, They are your personal digital diary that anyone can read and also, who doesn’t like others attention to ones dreams and opinion. It is a surefire way to get all the attention you crave for.

Every search engine has a deep love affair with blogs because of fresh content that gets updated every second somewhere in the world.

When you have completed one year of blogging, you would have slowly evolved into a professional blogger which means you will start earning money through various avenues, the prime being the Google AdSense where the king Google will serve advertisements of its clients on yours and you are paid a certain sum of money for every valid click on the ads.

Every big corporate body, every famous brand including Coke and Colgate will have their blog alongside their website because through their blogs, they can propagate their products quickly and effectively in the Internet and that too by spending negligible amount.

What to blogging about?

Ah, there is no dearth of topics to blogging about. Just about anything we talk about to our family, friends, colleagues and strangers can be an interesting blogging topic. As they, you can write about anything under the sun without hurting another human being.

I once read about a novel author’s blog where every character of his fiction became blogging topic! What a creative idea! It was a sort of the novel’s character’s diary.

Blogging subjects are found in hundreds of categories and further divided into hundreds of sub-categories. The blogging ideas are just countless. All you require is a basic interest on the topic that you wish to blogging about.

So, how to launch a blog?

Creating a blog is very easy. All you have to do is register yours in http://www.blogger.com, and you are on your way. It can be completed in about 5 minutes provided you have decided on the name of your blog and a brief description of your blog.

To create yours in blogger.com that is owned by Google is totally free. Yes, you can start a blog free of cost and even you can make money out of it!

Wow! Wouldn’t you be interested?

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