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Blogging Tips

Blogging Tips

Understand the Importance of Social Bookmarking

Understand the Importance of Social Bookmarking

We all use bookmarks quite frequently either by using the browser bookmarking tool or use the keyboard short cut ^D. (control+D) These favorites of ours are stored only on our browsers to visit again. Simply put, Social Bookmarking means storing and sharing the bookmarks stored in your browser in free, public websites that allow you to do it based on tags. Whatever you have stored publicly is sharable by other users of the same social bookmarking websites.

Social bookmarking is an action for bloggers, Internet marketers and researchers to store, organize, search, and manage web pages as favorites on the Internet.

In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are:

  •  usually public,
  • can also be saved privately,
  • shared only with specified people or groups,
  • shared only inside certain networks, or another combination of public and private domains.

The other users can view these bookmarks organized mostly chronologically or by category or tags.

Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags.

All the users of any social bookmarking site can search for any information by keying in the appropriate label or tag to find your bookmark along with other related results.

They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Majority of the social bookmarking sites create a tag cloud that denotes the popularity of that particular tag,

Bloggers use social bookmark sites to post the permalinks of their blog posts to drive traffic and getting one way backlinks.

Using social bookmarking sites can be tricky at the beginning but you will get used to it over a period of time. It is advisable to use the ‘bookmarklet’ provided by most of the social media sites to bookmark your blogpost. These bookmarklets are dragged and dropped on your browser’s bookmark toolbar.

All the social bookmarking sites provide a button to vote beside each article. If you vote other people’s sites and they vote your site and you each comment on other’s posts, then you will soon have a network of links pointing back to your site.

Social media sites are already dime a dozen and every now and then, a new social bookmarking site will be launched. There are general social bookmarking sites as well as niche social bookmarking sites that focus on certain topics only such music, old age, education etc.

The popularity of social bookmarking sites varies from time to time but Digg and Delicious are all time favorites.

Google Vs Social Bookmarks

To get to the first page of search engines like Google, you need to worry about your incoming links, your page title, meta tags, the text on your page, and more. Whereas with Social Bookmark sites the only thing that matters is that people like your site, and that you have useful, unique content. This simple rule means that the good pages, articles and links rise to the top, and the useless, repetitive or uninteresting pages sink to the bottom. This concept is what has catapulted Social Bookmarking into the spotlight as the new best thing and why such a large, continually growing number of people now use them.

Summary:

Social Bookmarking sites are simply another way of finding web pages and information on the internet. The difference being that instead of searching by keywords, or by categories, sites are organized by tags and ratings.

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Blogging Tips

You Need to Submit your Blog to These Blog Directories

You Need to Submit your Blog to These Blog Directories

Submitting to Blog Directories and Search Engines

Submitting your blog to blog directories and search engines is a very important offline SEO strategy.

Now, what are blog directories?

A blog directory is a website that lists blogs and their descriptions under different categories that can be easily found by a visitor. You can add your blogs too for free and for a price. Most blog directories request you to register first.

What is the benefit of submitting to blog directories?

When you submit your blog to blog directories and when your submission is approved by the webmaster, your blog will be listed in the category in which you submitted.

Visitors browsing through blog directories for information are likely to visit your blog.

Blog directories are visited by advertisers to choose a blog in which they want to promote their products/services.

You also get a quality one-way backlink (inbound link) to your blog which is considered very important to get Google search results rank. The more inbound links your blog shows, the higher ranking your blog will be awarded.

Points to note while submitting to blog directories.

* Submitting to blog directories and blog search engines is time-consuming, monotonous.

* You should also ensure to submit in the appropriate category, else, your submission won’t be approved.

* While starting to submit your blog to directories, you should maintain a log of your submission activities to avoid duplication.

* Since you will be joining hundreds of directories, it is expected of you to be organized by saving your joining details and submission log details.  In a word document, you should record the following details first:

Title of blog:

URL:

Description:

(Since directories will ask description with varying number of words, you should have prepared the description of your blog in 100, 200, 250 and 400 words. If you have the same description on every page across different directory websites, then, many of these will be seen as duplicate content by the search engines and your links will get devalued. Therefore, compose different worded descriptions for the purpose of submission.)

Keywords:

Your email:

Your Blog Feed Title:

Your blog Feed URL:

If you keep this information in a text document on your computer, then you can copy and paste the content on the submission page quickly

Some blog directories will ask you to place their link first on your blog before you hit the submit button. This is the reciprocal link.

Some directories will ask you to register first before submitting. So, in another word file, you should keep recording the directories you have joined and the relevant login details. This will come in handy when you have more blogs to submit to the same directories.

Warning: Do not submit to paid blog directories.

Outsourcing:

Since directory submission is not an exciting task, may webmasters will outsource the submission work from various marketplaces found in forums and other places.

Feed Directories

A directory of RSS feeds organized under various categories. This serves the same purpose as blog directories. Both are places to get one-way Backlinks which is very important to get Google rank.

Blog Search Engines

A blog search engine is a search engine that displays results related to blogs only. Such a search engine normally will index only blogs and make them searchable through search form and/or directory-like browsing.

In most cases, directories and social networking are integrated into a blog search engine to make it more lively and interesting enough for visitors and registered users to stay on.

Example: Blog Catalog

Examples of Blog Search Engines:

http://www.blogsearchengine.org/

https://www.twingly.com/search

I am compiling a list of places where you can submit your blog. Once I complete my list and verify them manually, I will post the list in this blog. Stay tuned.

 

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Blogging Tips

Is It Useful to Let Other Comments on Your Blog Post?

Is It Useful to Let Other Comments on Your Blog Post?

There is a strong but interesting debate on this subject: “Should you allow comments on your blog post”?

This debate is nothing new; it has been going on ever since the big boss Google started tweaking their algorithms and naming them as ‘Panda’ and ‘Penguin’.

Nevertheless, after the news of two new blogging platforms called Roon and Medium (from the Twitter itself) have disabled the commenting facility, the above-mentioned debate got hotter.

I support both the supporters of commenting and ‘no comments’. While the very meaning of blog means the ability of the blog author to make the site interactive with the readers through commenting, readers who are foolish enough to think that all their stupid and meaningless comments would get published are forcing the bloggers to disable the commenting section altogether.

The commentators are a real pain in the ass for me. I would say 100% of the comments are pure SPAM. Majority of the commentators are from India. I am forced to disable comments on my personal blogs.

I don’t mind the comments being negative; at least they indicate the blog post was read completely and hence the disagreement through negative comments.

Now, tell me, what is your stand on this hot issue?

The Pros and Cons of commenting system on blogs.

Whether positive or negative comments, they can be looked as constructive feedback. I have genuinely commented on hundreds of occasions by leaving my feedback on a blog’s:

  • Theme
  • Background color that interferes with the color of the fonts making it difficult to read
  • Number of blog posts per page
  • The title of blog posts

I would classify them as constructive feedback. By allowing readers to comment on your blog gives the author a pleasure when he sees a meaningful comment. It will inspire him to write useful content.

Improving reciprocal readership.

When you publish a blog post, obviously you expect people to read. Similarly, your blog readers also expect you to know their reaction by reading their comments.

Increasing the FEED subscribers.

One thing I have noticed in my experience that whenever I make a comment, I would like to see whether it gets published or not and if it is published, are there any further comments on mine. To see these results, I would subscribe to the blog’s FEED.

Cons:

Waste of time:

When you have enabled comments, naturally, you will see lots of them. When I say ‘lots of them’, I mean LOT. Reading all of them is your job because you have opted to moderate the comments before approving them to appear. Since 90% of the comments are SPAM, you will be wasting quality time in reading them only to ‘trash’ them.

Blog comments do not contribute to blog’s traffic.

This is my humble opinion. While I cannot substantiate my claim with data, there are others who can refute me with solid proof. Such proof cannot exist for all the blog posts published by that particular blogger-right?

 

Blog comments do not help the blogger in creating a network.

This is the most published reason for supporting the blog commenting system. Again, I beg to differ. It might be true with the old blogosphere when there were not many social media.

Now, since everyone is sharing the blog post on Facebook and Google Plus, readers are commenting then and there without bothering to go the actual blog post and leaving their comments. The blogger gets more social mentions instead.

Blog comments do not increase the ranking in SERPs.

If a blog post with the right placement of keywords encourages readers (only loyal readers) to leave their comments equally giving importance to the keywords of the blog content, would it would increase the blog’s ranking in search engine results pages for those keywords.?

I do not think so. This is again would have been valid about 6 years ago before Google became wide awake and started strangulating all the manipulations of bloggers to improve their SE rankings.

Readers won’t get real value.

Do you think your blog readers would get some value just because you have allowed comments or they read the comments of others? No.

My conclusion:

At the cost of getting several retorts, I would declare that blog commenting are not an indicator of blog traffic.  I urge the refuters to put the bold words into the search box in Google and see the results. There would be proven data in support of my opinion.

There may be several blogs with lots of comments but not real traffic to boast of but there may be blogs with sparse comments but the traffic would be thick.

Oh, I must agree that there would be a slight increase in visitors through comments but that happens only if the content quality is really good.

Moreover, if you are serious in earning more money from your blog, certainly, blog commenting won’t contribute towards that. Don’t you agree?

Obviously, there’s no right or wrong answer to this debate.  While seeing meaningful commenting or even SPAM comment under a blog post of a newbie blogger would be exiting, soon, he will start disabling the commenting facility.

Some of the ‘nay’ sayers argue that comments are a distraction. No, I won’t give in to that. Comments do not distract anyone; in fact, it would encourage a reader to put his response but it won’t help the blog to increase the traffic considerably.

A person who is an avid blog commentator is the one who stands to gain the most in the blogosphere because his name appears under hundreds of blog posts and he/she thus become popular and also establishes as an authority in the subject. Naturally, the commentators’ words would be taken seriously.

 

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Blogging Tips

5 Reasons Why Your Small Business May Be Heading in the Wrong Direction

5 Reasons Why Your Small Business May Be Heading in the Wrong Direction

Every business will have its objectives which it strives to accomplish. However, without the right plan set in place such objectives can be difficult impossible to achieve. For example, poor customer service kills a business slowly. Customers will realize that your business no longer has their interests at heart and switch to the next best thing. Make sure that you improve on customer service every now and then by engaging them actively to see what you can improve moving forward. Others include:

Inadequate marketing efforts

The complex nature of marketing can be difficult to keep up with. Every day new things are coming up which you will need to implement if you are to get value for your money. With such a huge task on your shoulders, it is only fair to your business that you bring in a SEO company that has the resources and manpower to direct your business in the right path.

Lack of outsourcing some of the key services

You will need help at ne appoint or the other. It is not possible to effectively execute professional roles without hiring an expert. It can be too much to handle which will lead to unnecessary inefficiencies that can hurt your business. For your online marketing needs, ask help from a trusted SEO company which will deal with all the SEO needs of your business plus other online marketing needs.

Lack of engagement with your customers

You have to find a platform that helps you to engage with your customers. If you already have not found it, then your business may be heading in the wrong direction. It may be a blog site or simply a social media account. You will be able to know what your customers or followers are thinking. Listen to their views and implement them for better customer service. This will help you to grow your customer base and thus assure business continuity.

Limited online presence

There are two things; one may be that you do not have a website or you have it but you no longer write fresh content or do limited online marketing. Whichever the case, you need to do more of building your business’s online presence than offline. With a website, you will be able to reach out to many people which will cost you less than when marketing offline. If you have inadequate experience son the same you can hire a SEO company, locally, to help you put your business at a higher level than it already is.

Non-responsive website

When it comes to efficiency, you have to start from the beginning. If your website is not responsive across all the devices, then you are losing out big on valuable customers. Most websites have been designed to be responsive and thus if your competitor’s website is highly responsive then you will lose customers to them. A customer has to be able to access your website using their mobile devices and still get the mobile viewing. This drives traffic to your site for better ranking and thus generation of quality leads as a result.

 

 

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Blogging Tips

Can You Earn Money Online Without a Website?

Can You Earn Money Online Without a Website?

The most frequently asked question from nearly 90% of the aspiring online entrepreneurs and work-from-home enthusiasts is this: “Can I earn money online without a website or a blog”?

Are you one of them?

I address all of you. Yes, you can earn money online without:

So, what else do you actually need to work from home with just a computer to earn money online?

  • At the outset, you must be hungry for earn money online
  • Learn the basics of Internet Marketing Avenues
  • A fair amount of self-learning attitude
  • Ability to stay organized

How exactly one can earn money online without a website or a blog?

You can earn money online by becoming an affiliate marketer. There is big money left on the table in the affiliate marketing industry and anyone can grab his share.

Affiliate marketing or the CPA method is free for all and it can provide you a full-time online business to earn money online.

What is meant by CPA?

CPA stands for Cash Per Action. Your next question should be “what is an action; can you elaborate”? By action, I mean it can be:

  • Sales  (CPS): Cost Per Sale type, pay affiliates per sale.
  • Clicks (CPC): Cost per Click: These programs pay affiliates for each click on the affiliate link.
  • Views or Impressions  (CPM): Cost Per Million: When advertisers pay affiliates for the number of impressions that their affiliate link can generate. It is paid for every thousand impressions/views.
  • Getting an online form filled by a visitor (CPL): Cost per Lead:  Advertisers pay a fixed amount for every form that gets filled up by a visitor from to your promotional efforts. These might be sales leads or simply subscribers to an email list.

Advertisers engage affiliates to promote their products online and pay a percentage of the sale price or a pre-fixed amount as commission to the affiliates when their promotional efforts generate a:

  • Sale
  • Click
  • View
  • Lead

 

Out of the four types mentioned above, which pays the highest amount?

Naturally, the first type which is the cost per sale pays the highest amount to the affiliate. It can be as high as 70% of the sale price and this usually is the percentage when promoting the digital information products such as:

  • Guides
  • Ebooks
  • Tutorials

Most of the advertisers who want you to promote digital information products won’t insist on a website or a blog while selling physical products, advertisers like Amazon will insist on you to have a website at the time of affiliate signup.

The Cost per Clicks pays very little; it can be as low as $0.01 per click. Example: Google AdSense

The Cost per Million (thousand) payment might varies; it can start from $2 per thousand impressions and can go up to $8 per thousand

The Cost per lead is also attractive for earn money online. For every lead, you may receive $1 to $5 or maybe more. By lead, I mean an email address or a name and telephone number and or even the mailing address of the person filling out an online form.

Which CPA Offers Should You Choose?

Though you won’t find it difficult to locate CPA offers, the difficult task is the actual part of selecting them.

Since, you don’t have a website or a blog to promote your affiliate offers, you need to select mostly products that need not require a full review because reviews need a platform to publish. You can select CPS or CPL or CPC offers or, all of them to earn money online.

Where do you promote your affiliate links/banners to earn money online?

As you don’t have an online presence, you need to post your affiliate links in:

  • Free classifieds
  • Forums
  • Facebook
  • Pinterest
  • Linked In
  • Google plus

And any other social media you have joined to earn money online.

Who will give you the affiliate links and banners?

Every advertiser will provide all the promotional materials to their affiliates in the form of:

  • Text links
  • Image advertisements or banners of various sizes
  • Pre-written email messages
  • Pre-written messages for auto-responders

As per the current trend, advertisers also provide pre-written twitter posts called tweets and Facebook posts, etc. All an affiliate needs to do is to copy and paste the promotional material in the appropriate medium mentioned above to earn money online.

Where do you post banner ads to earn money online?

There are free banner exchange websites that you can join free and post your affiliate banner and view others’ banners and they in turn view yours.

Paid adverting;

If you have earned some money initially through free advertising efforts, you can think of paid advertising out of the earnings. I would advise you to do that since if you put something on the Internet from which you got something, it will help you financially in the long run. However, paid advertising like Google AdSense requires you to study it fully before putting your money in.

Can you promote your CPA ads through Mobile Apps to earn money online?

Sure, why not? Promote your CPA offers though mobile app you build or get it built is an innovative idea. It involves less money but can reach a large audience instantly.

Well, that’s an overview of how the CPA works and how you can earn money online by promoting the CPA links without having an online presence of your own.

There is more to CPA such as the list of worthwhile companies you can join and how to track your online promotion to generate more sales.

There is a second tier marketing where you hire your own affiliates and earn a small percentage of the sales they generate. In this method, your affiliates earn more than you.

I will get into them plus where to find your second tier sales agents in my next post.

 

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