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Google is about to Launch a Gmail Web Redesign

Google is about to Launch a Gmail Web Redesign

Gmail New Revamp Underway!

In a few short weeks we will get to see Google’s new Gmail. The team behind Google is all set to release a new design for the mail interface. A mail has already been sent to Google’s G suite customers telling them about a new and fresh design for Gmail. Besides the fresh new design, G  mail users will also get new features to go along with it. This new update is long overdue but at least it’s here.Apart from the design upgrade, Gmail users will now benefit from some added features such as getting Google Calendar in the G mail interface, a confidential mode, the ability to snooze emails, the ability to view emails while offline and smart replies that was already present on smartphones but now will be available on the desktop as well.

Google Calendar in Gmail:

Users can now access Google Calendar from G mail itself. You can now set appointments right next to emails.

This new design will make Google calendar more accessible to users while reading emails. A screenshot taken from the Verge shows a Gmail design where Google Calendar is placed as a sidebar at the left hand side of the screen. In the design the sidebar can be customized to show a Calendar or to keep or tasks to be done.

Snooze Emails in Gmail:

The snooze feature which was already present in the Gmail app for phones will now rollout to the desktop versions as well. This feature in G mail will allow you to pass on or receive emails hours or days later.

This feature will allow you to clear out unwanted emails before you receive more.

Smart replies in Gmail:

While this feature may already be present in smartphones, Google plans on bringing out this feature to the desktop version as well. These algorithmically designed replies will now be available on the desktop version of G mail as well.

Storing Emails for Offline access on Gmail:

Google is now planning on getting emails to be stored in your browser for offline reading. Google will use standard web technologies to do this as they are slowly phasing out Chrome apps.

Confidential Mode now on Gmail:

G mail will have a confidential mode that will prohibit users from forwarding, copying, downloading or printing certain emails, received from certain people.

There will also be a passcode enabled email viewing, whereby a password or OTP will be sent to open certain messages. Another feature of this confidential mode is that there will be expiry dates on certain emails too.

This all will help businesses in taking care of how their emails are treated by the recipients.  But this would not stop people from taking screen shots of the message before it is deleted unless there is software in place to prevent screenshots from being taken.

The biggest change in Gmail:

There will be a sidebar to the right hand side of the inbox that will now contain features like the Google Calendar.

You will also be able to change the way you view Gmail, there is a compact version, a comfortable option and a Default version.

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Apps

4 Tech Tools and Plugins to Push More Payments Through Your Online Store

4 Tech Tools and Plugins to Push More Payments Through Your Online Store

Would it be a bit of a stretch to say that online stores today are only as good as their on-site tech?

Perhaps not.

After all, it’s incredibly simple to set up an online store via platforms such as Shopify; meanwhile, the wealth of plugins and platforms out there to give your store some much-needed flair are staggering.

In fact, as long are you’re following compliance rules in regard to online payments, you can go ahead and start supercharging your site to result in more sales.

Which plugins and functionalities are going to help you score those sales, though? If you’re looking to increase conversions and squeeze more value out of each and every one of your visitors, look into the four pieces of tech to help you out.

Upselling and Cross-Selling Plugins

As a quick side note, not everything is about winning new sales but rather making the most of those who’ve already made the decision to buy.

Upselling with an extra offer during checkout is a proven tactic that just about any major ecommerce site employs. Similarly, cross-selling and recommended relevant products has become an expectation from today’s buyers. Plugins like Product Upsell via Shopify can help you do this without revamping your site.

Heatmapping Software

Platforms like Hotjar and VWO are key for understanding which aspects of your site are driving clicks and what might be pushing people away.

While metrics like bounce rate may clue you in via Google Analytics, a dedicated conversion optimization tool can be a total game-changer. When you look at the elements of higher-converting CTA buttons, it’s clear that even the most subtle of changes can make a major difference for sales. Something as simple as a font, button size or color scheme could actually be working against you.

On-Site Video

Integrating video on-site is a prime way to keep visitors on the page, but they’re also incredibly helpful for sealing the deal. Videos improve conversion rates as increase the likelihood of a purchase by up to 84% and are effective at explaining what your product does. If nothing else, producing video can build authenticity and show that you’re a legitimate brand versus a faceless storefront.

The best part about video is that it doesn’t have to be expensive. You can integrate your on-site videos to your homepage or products pages, meanwhile hosting them on YouTube or Vimeo. Meanwhile, you can hire someone on Fiverr to produce a quick and clean slideshow or narration if you need a more “professional” vibe.

Exit Pops

Pop-ups might traditionally be thought of as spammy, but exit pops like those from OptinMonster are surprisingly good at keeping potential customers from bouncing. A popular tactic in the world of ecommerce is to tack on an exit pop with a discount code to entice visitors to stick around. Such pops serve as a sort of “reward” for traffic that stays in your funnel and is likewise a trust-builder to boot.

Setting up a successful storefront means doing everything you can do encourage that ever-so-important purchase. By effectively integrating these pieces of tech, you can turn your site into a conversion machine!

 

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Apps

4 Tips to Write A Killer App Description

4 Tips to Write A Killer App Description

If someone sees your app on the store but isn’t yet sure if they want to buy or download it, do you want to know what they’ll turn to next?

That’s right, the description of your app. And if your description fails to compel the user to download, you’ve most likely lost them forever.

This is why writing a killer app description is one of the most overlooked parts of mobile app marketing.

Your description also needs to do much more than simply explain what your app is about. Here are four tips to write a killer app description:

Tip #1 – SEO Is Your Best Friend

SEO stands for search engine optimization. It basically means making your app more visible on search engines so more traffic is generated to it.

One of the simplest SEO techniques of all time is simply to include popular keywords in your content. This way, when people search for those keywords in the App Store or Google Play, your app stands a much greater chance of showing up and being seen by those who should be interested in it.

Tip #2 – The Shorter The Paragraphs, The Better

Here’s a golden rule to follow for writing app descriptions: two sentences per paragraph, maximum.

When people click your description and see big walls of text, it only serves as a deterrent and the odds of them immediately clicking away are rather high.

Instead, break your paragraphs so they’re each one to two sentences long each. This makes it easier for people to skim through your description to get the main takeaways.

Tip #3 – People Love Bullet Points

Another technique that makes it easy for people to skim through your description is bullet points.

There are two specific sections of your description where having bullet points will be a distinct advantage: the features of your app and the advantages/benefits it has to the user.

Don’t make your bullet points excessively long; around four or five per section should be sufficient.

Tip #4 – Don’t Forget The Visuals

People may love bullet points, but they love pictures (and videos) even more. Including screenshots and/or video tutorials of your app in your description greatly enhances your description’s professionalism.

It further allows visitors to actually see what your app is like without actually downloading it. This way, they’ll have a clear visual representation of what they’re getting and this will help compel them to click that download button.

Writing A Killer App Description

Even if you’re not a writer, you don’t need to feel intimidated at the thought of writing a description for your app. It’s one of the most important components of marketing your app to make it more visible on the store, which translates to more downloads (and money).

But even if you don’t feel you’re up to the task, remember you can always ask a friend who is a writer to do it for you.

 

 

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Apps

A Smarter File Search on Your Phone with Files Go

A Smarter File Search on Your Phone with Files Go

Searching for your Files has just gotten a lot more easier with Files Go

Google has now made a few more additions to its Files Go app, an app where you can store your files on android. The new changes make using Files Go much like using a Google search. The app has brought what Google does best- that is makes searching for stuff much easier, to their Files Go app.

This App helps users free up space, the app also helps users to locate their files easily and also to share them with other users all while offline. Based on feedback gotten from the app so far Google has decided to add three more features to the file management app which will seemingly make the app even easier and useful to users.

Bringing a Google like search to Files Go:

Searching the internet is something we’re all use to and comes naturally to all of us. Google is now bringing the Google like search to Files Go to make using the app even easier than before.

The Files search feature of the  app will include all of Google Standard search features like history, autocomplete, filters and instant results. All you need to do is go to the app and click on the search icon and type the file that you are looking for and Presto! All the files matching your results will pop up. It’s as easy as that and what’s more is that this Files search feature works even when you’re offline too.

Finding those duplicates on Files Go before deleting them:

Files Go is an app that helps you not only store your files but also helps you in freeing up space through their File management, by bringing all files under the same roof it is easier to see if there are duplicates and delete them thereby saving space.

But one of the contentions users had with the File Go app was that they would like to see were the duplicate files were stored before they went ahead and deleted them. Google has therefore introduced changes that will aid users in this respect.

Now when FilesGo App shows you that you have duplicate files all you have to do is long press on the thumbnail and then select the “i” icon to see the location of the duplicate file on your android phone.

 

Files Go helps you in saving up more space on your phone by backing up your photos and videos:

Files Go works hand in hand with Google Photos.  So when you have photos or videos stored on your Google Photos account, Files Go will detect the presence of those files and prompt you to delete them form the FilesGo app so that you will have even more space than before.

All though these feature seem pretty minute they are very useful and make using FilesGo even more effective and useful to users. Files Go becomes a much needed files management app that android so longed for but didnot have before.

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AppsTechnology

Google Pay Got Your Transit Ticket, Starting In Las Vegas

Google Pay Got Your Transit Ticket, Starting In Las Vegas

Google has combined the Android Pay and Google Wallet into a service known as Google Pay.

With this Google App you can make payments online, in stores and even to buy tickets for traveling on the Las Vegas Monorail.

It is a fast and easy way to make payments as well as keeping all your information safe and secure. Google Pay does not share your card number and hence all your information is secure. You do not need to enter your payment information.

With Google Pay, check out is faster with just your device and no need for cash payment.

You can pay your friends or even make instant transfers with the help of Google App.

In order to purchase and use tickets for traveling by the Las Vegas Monorail, Google Pay has been unveiled by Google.

Riders on the monorail can buy their tickets online through the Monorail site on their Android phones. The tickets will be saved to Google Pay and with just waving your phone at the fare gate, you can board. A blue check mark appears on the screen to accept your ticket.

These online tickets are powered by NXP’s Mifare technology (Dutch Technology). The  app will also show you all recent transactions and the location of the nearest monorail station.

In the near future, Google promises the use of Google Pay for transit to more cities. Google Pay will offer support for purchase of tickets and transit passes.

Using Google Pay for tickets

One can get their tickets on the  app on their phone and can use it for traveling on the Las Vegas Monorail without the need for your debit or credit card.

You need to buy a ticket or a pass from the Monorail website and save it on your phone. Hold your phone at the NFC (Near Field Communication) terminal at the fare gate, without actually opening the Google  app. Your pass will automatically appear when there is a connection.

The ticket which is saved on the Google Pay app will show you the locations where it will be accepted, the nearest monorail station and also the breakdown of your recent travel history.

As of now, Las Vegas Monorail is the first to adopt this app feature for travel and transit. Many more cities are expected to follow.

The best place to start the Google Pay app was the Las Vegas Monorail as it is considered to have the most advanced urban transportation systems in the world. The monorail has only 7 stations and the entire ride can be completed in just 15 minutes. The added advantage is that the Las Vegas Monorail is privately owned and operated.

Google Pay has got a fast and simple way to make payments in various places. The added advantage is that the Google Pay app protects all your payment information with multiple layers of security. You get more from your loyalty and rewards cards with Google Pay. With it you have easy check outs with Google products like Google Play, Chrome, You Tube Red by using the cards saved to your Google account.

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