If someone sees your app on the store but isn’t yet sure if they want to buy or download it, do you want to know what they’ll turn to next?
That’s right, the description of your app. And if your description fails to compel the user to download, you’ve most likely lost them forever.
This is why writing a killer app description is one of the most overlooked parts of mobile app marketing.
Your description also needs to do much more than simply explain what your app is about. Here are four tips to write a killer app description:
Tip #1 – SEO Is Your Best Friend
SEO stands for search engine optimization. It basically means making your app more visible on search engines so more traffic is generated to it.
One of the simplest SEO techniques of all time is simply to include popular keywords in your content. This way, when people search for those keywords in the App Store or Google Play, your app stands a much greater chance of showing up and being seen by those who should be interested in it.
Tip #2 – The Shorter The Paragraphs, The Better
Here’s a golden rule to follow for writing app descriptions: two sentences per paragraph, maximum.
When people click your description and see big walls of text, it only serves as a deterrent and the odds of them immediately clicking away are rather high.
Instead, break your paragraphs so they’re each one to two sentences long each. This makes it easier for people to skim through your description to get the main takeaways.
Tip #3 – People Love Bullet Points
Another technique that makes it easy for people to skim through your description is bullet points.
There are two specific sections of your description where having bullet points will be a distinct advantage: the features of your app and the advantages/benefits it has to the user.
Don’t make your bullet points excessively long; around four or five per section should be sufficient.
Tip #4 – Don’t Forget The Visuals
People may love bullet points, but they love pictures (and videos) even more. Including screenshots and/or video tutorials of your app in your description greatly enhances your description’s professionalism.
It further allows visitors to actually see what your app is like without actually downloading it. This way, they’ll have a clear visual representation of what they’re getting and this will help compel them to click that download button.
Writing A Killer App Description
Even if you’re not a writer, you don’t need to feel intimidated at the thought of writing a description for your app. It’s one of the most important components of marketing your app to make it more visible on the store, which translates to more downloads (and money).
But even if you don’t feel you’re up to the task, remember you can always ask a friend who is a writer to do it for you.