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4 Tech Tools and Plugins to Push More Payments Through Your Online Store

4 Tech Tools and Plugins to Push More Payments Through Your Online Store

Would it be a bit of a stretch to say that online stores today are only as good as their on-site tech?

Perhaps not.

After all, it’s incredibly simple to set up an online store via platforms such as Shopify; meanwhile, the wealth of plugins and platforms out there to give your store some much-needed flair are staggering.

In fact, as long are you’re following compliance rules in regard to online payments, you can go ahead and start supercharging your site to result in more sales.

Which plugins and functionalities are going to help you score those sales, though? If you’re looking to increase conversions and squeeze more value out of each and every one of your visitors, look into the four pieces of tech to help you out.

Upselling and Cross-Selling Plugins

As a quick side note, not everything is about winning new sales but rather making the most of those who’ve already made the decision to buy.

Upselling with an extra offer during checkout is a proven tactic that just about any major ecommerce site employs. Similarly, cross-selling and recommended relevant products has become an expectation from today’s buyers. Plugins like Product Upsell via Shopify can help you do this without revamping your site.

Heatmapping Software

Platforms like Hotjar and VWO are key for understanding which aspects of your site are driving clicks and what might be pushing people away.

While metrics like bounce rate may clue you in via Google Analytics, a dedicated conversion optimization tool can be a total game-changer. When you look at the elements of higher-converting CTA buttons, it’s clear that even the most subtle of changes can make a major difference for sales. Something as simple as a font, button size or color scheme could actually be working against you.

On-Site Video

Integrating video on-site is a prime way to keep visitors on the page, but they’re also incredibly helpful for sealing the deal. Videos improve conversion rates as increase the likelihood of a purchase by up to 84% and are effective at explaining what your product does. If nothing else, producing video can build authenticity and show that you’re a legitimate brand versus a faceless storefront.

The best part about video is that it doesn’t have to be expensive. You can integrate your on-site videos to your homepage or products pages, meanwhile hosting them on YouTube or Vimeo. Meanwhile, you can hire someone on Fiverr to produce a quick and clean slideshow or narration if you need a more “professional” vibe.

Exit Pops

Pop-ups might traditionally be thought of as spammy, but exit pops like those from OptinMonster are surprisingly good at keeping potential customers from bouncing. A popular tactic in the world of ecommerce is to tack on an exit pop with a discount code to entice visitors to stick around. Such pops serve as a sort of “reward” for traffic that stays in your funnel and is likewise a trust-builder to boot.

Setting up a successful storefront means doing everything you can do encourage that ever-so-important purchase. By effectively integrating these pieces of tech, you can turn your site into a conversion machine!

 

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Technology

Race to the Future: Advanced Vehicle Technologies at the Texas Motor Speedway

Race to the Future: Advanced Vehicle Technologies at the Texas Motor Speedway

The Future of Driving is here with Advanced Vehicle Technologies

Autonomous vehicles or self-driving cars are here to stay but what many of us don’t really know is what powers these amazing vehicles. What is the tech that goes behind all that hard work and drives the vehicle with no human intervention. The Advanced power system Labs is all set to demonstrate to the world- Advanced Vehicle Technologies in O’Reilly 500. The Advanced Power Systems Labs aims at creating awareness about self- driven cars with Advanced Vehicle Technologies and their responses to the environment.At the even to be held at Fort Worth Texas, APS Labs will be developing and testing the communication between vehicles and the capability of these autonomous cars to use their environmental detection sensors to reduce fuel and other electrical charge needs using Advanced Vehicle Technologies.

The O’Reilly 500 event in Fort Worth Texas:

APS Labs will be testing autonomous cars in an environment where people already love cars. NASCAR fans at the event will be able to test and even drive vehicles with Advanced Vehicle Technologies. The Chevy Volt 2017 will be the car up for test drives at the O’Reilly 500 event.

The Volts will be hooked up to sensors that will send data at real time to the lab in a truck that will be stationed close by to the event.

The whole point of the APS Lab in being there is to create awareness so a part of the Advanced Vehicle Technologies, besides testing out these autonomous vehicles with Advanced Vehicle Technologies, will be to allow people to meet with engineers behind this tech and get to know the advancement that goes behind the wheel, safety precautions and cloud computing that will correlate data and help in building the next generation of motor vehicles.

The next Generation Car with Advanced Vehicle Technologies:

Autonomous vehicles is not the only car feature that is on display in the O’Reilly event, APS Labs also wants to create a vehicle with Advanced Vehicle Technologies that is low on consumption of fuel.

To create an energy efficient vehicle is a common aim in today’s world and to do that APS Labs is trying to improve power train control tech which is the tech that powers the pick- up of a vehicle. Another way that APS Labs aims at reducing fuel consumption is through enhancing the communications between vehicles, the communication between the vehicle and the infrastructure and the communication between the vehicle to traffic.  For all this to work, these systems require cloud computing.

The testing of the Autonomous Vehicles with Advanced Vehicle Technologies:

APS Labs aims at testing the response of such  vehicles with Advanced Vehicle Technologies in an actual setting and in real time. The lab which is situated close by to the event will be able to receive real time feedback from the cars that will send data from the car via sensors.

It is very important that research takes place in a real life environment rather that a stimulated one. With Adequate testing and control of the cars on the field, researchers were able to improve Advanced Vehicle Technologies dealing with powertrain and reduce fuel consumption by 20%. In this objective APS Labs has been successful and not only that, it has also created awareness among people about the Advanced Vehicle Technologies in such cars.

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Internet Security

HoneyBot: Robot Designed to Defend Factories Against Cyberthreats

HoneyBot: Robot Designed to Defend Factories Against Cyberthreats

HoneyBot: A New Tool in the Fight against Cyber threats

Meet HoneyBot, the new tool when it comes to the fight against cyber threats. HoneyBot is meant to protect large factories and sites from getting hacked online. Many factory sites today are using large robots not only on the assembly line but also as stand- alone machines, this opens up the possibility for hackers to take control of such robots and cause damage to not only products and facilities in their vicinity but also to humans, they could also potentially cause death to the people working at such sites.

This brings us to HoneyBot a robot designed to take care of such threats.The robot that is small enough to fit inside a shoebox has got a big mission- to keep factories and other sites safe from bad actors or cyber threats.

What is HoneyBot?

Taking cue from “Honeypot” which is an internet system that lures attackers and then gains vital information from them, HoneyBot works much the same way except in this case it takes the form of a robot.

HoneyBot, tricks hackers into thinking that they have gained valuable control over a robot in the factory place and that they can now issue commands to the robot. But in reality HoneyBot is actually fooling such people into thinking that they have gained control when in reality the bot is actually gaining important information about the hacker.

Hackers leave behind valuable information and this allows factory owners to get important data as to how to better secure their systems from future cyber attacks.

What makes HoneyBot so Effective?

When it comes to hackers online there is a shield of anonymity afforded to them, this protects them from discovery and potential suits. That is why there are many cases of hacking over the internet. Without the fear of punishment, hackers are free to do what they want.

But in the case of HoneyBot, the hackers themselves are tricked into thinking that they have gained control over valuable machinery when in fact all they have managed to do is play with a shoe sized remote control toy in the factory. While for the factory owners, they get valuable information from the hacker like the technique they are employing to gain control and even the possible location of such a bad actor.

For those hackers out there who look out for such decoys, HoneBot is even geared up into fooling the hacker into thinking that it is one of the many stand-alone machinery in the workplace. When Honey Bot is hacked, it shows hackers that it has the capability to perform tasks that an ordinary stand-alone machine would.

What Happens when HoneyBot is hacked?

In a normal factory setting HoneyBot remains inert in one corner when it is not being hacked. As soon as someone tries to hack it, Honey Bot comes alive and moves harmlessly around the factory setting.

While hackers think that they have now control over the robot and can make it do a lot of harm, the reality is that the robot is moving around the factory without causing any trouble and the hackers are none the wiser.

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Apps

4 Tips to Write A Killer App Description

4 Tips to Write A Killer App Description

If someone sees your app on the store but isn’t yet sure if they want to buy or download it, do you want to know what they’ll turn to next?

That’s right, the description of your app. And if your description fails to compel the user to download, you’ve most likely lost them forever.

This is why writing a killer app description is one of the most overlooked parts of mobile app marketing.

Your description also needs to do much more than simply explain what your app is about. Here are four tips to write a killer app description:

Tip #1 – SEO Is Your Best Friend

SEO stands for search engine optimization. It basically means making your app more visible on search engines so more traffic is generated to it.

One of the simplest SEO techniques of all time is simply to include popular keywords in your content. This way, when people search for those keywords in the App Store or Google Play, your app stands a much greater chance of showing up and being seen by those who should be interested in it.

Tip #2 – The Shorter The Paragraphs, The Better

Here’s a golden rule to follow for writing app descriptions: two sentences per paragraph, maximum.

When people click your description and see big walls of text, it only serves as a deterrent and the odds of them immediately clicking away are rather high.

Instead, break your paragraphs so they’re each one to two sentences long each. This makes it easier for people to skim through your description to get the main takeaways.

Tip #3 – People Love Bullet Points

Another technique that makes it easy for people to skim through your description is bullet points.

There are two specific sections of your description where having bullet points will be a distinct advantage: the features of your app and the advantages/benefits it has to the user.

Don’t make your bullet points excessively long; around four or five per section should be sufficient.

Tip #4 – Don’t Forget The Visuals

People may love bullet points, but they love pictures (and videos) even more. Including screenshots and/or video tutorials of your app in your description greatly enhances your description’s professionalism.

It further allows visitors to actually see what your app is like without actually downloading it. This way, they’ll have a clear visual representation of what they’re getting and this will help compel them to click that download button.

Writing A Killer App Description

Even if you’re not a writer, you don’t need to feel intimidated at the thought of writing a description for your app. It’s one of the most important components of marketing your app to make it more visible on the store, which translates to more downloads (and money).

But even if you don’t feel you’re up to the task, remember you can always ask a friend who is a writer to do it for you.

 

 

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Technology

Google is Shuttering its URL Shortening Service

Google is Shuttering its URL Shortening Service

Google’s URL shortening service closing down and Firebase Dynamic Links coming up!

Google launched it’s URL shortening Service back in 2009 when URL’s needed to be shortened and users needed to send short versions of URLs in order to share links and it was also a way to measure traffic online. After Google’s URL shortening service, many other URL shortening services have come up. Since 2009 the way and means by which people look for information and content on the web has changed with many now using mobile devices, Assistants and the like to search for data online.

With many people now using apps, Assistants and more to search for information on the net, Google is planning to close down its URL shortening service and start Firebase Dynamic Links as a way to cater to the new and emerging trend that is focused on these new methods of browsing the world wide web.

What is Firebase Dynamic Links going to do?

FDL’s or Firebase dynamic Links are smart URL’s that will send a user to a location in IOS, Android or any web app. With the new service on its way many of the old goo.gl features of Google’s URL shortening Service will shut down. But the existing shortened URL’s will continue to send users to the right destinations.

So what about consumers to Google’s URL shortening Service?

New users to Google’s URL Shortening Service will not be able to use the services of goo.gl coming April 13, 2018. In this case all new users will have to shift over to Firebase Dynamic Links or any other URL shortening service that is out there. Google recommends using popular services like Ow.ly or Bitly to shorten links.

For those having existing short links they can continue to use the URL shortening service uptil 30 March 2019. After that all services of Google’s URL shortening services will stop and until this period existing customers can migrate their links to FDL. Already shortened links made by goo.gl will still redirect to their intended locations after this period too.

Coming to Developers who use Google’s URL Shortening Service:

New developers on the block will have to use FDL APIs starting May 30, 2018 while developers using URL Shortener API can use this service till March 30, 2019 after which Google will discontinue the API.

To create new short links API, Google recommends using FDL APIs. When using FDL short Links, it will automatically detect the user’s platform and send the user to the app or web based version accordingly.

Just like Consumers all developer’s links will continue to function after this period but all the migrations to FDL will discontinue.

Firebase Dynamic Links is Google’s way of refocusing efforts after the closing down of their URL Shortening Service. With the new FDL users will now be able to create QR codes and redirect people directly to an app whether it be in IOS or Android. FDL is a smart URL shortening Service that comes after goo.gl

 

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