Would it be a bit of a stretch to say that online stores today are only as good as their on-site tech?
After all, it’s incredibly simple to set up an online store via platforms such as Shopify; meanwhile, the wealth of plugins and platforms out there to give your store some much-needed flair are staggering.
In fact, as long are you’re following compliance rules in regard to online payments, you can go ahead and start supercharging your site to result in more sales.
Which plugins and functionalities are going to help you score those sales, though? If you’re looking to increase conversions and squeeze more value out of each and every one of your visitors, look into the four pieces of tech to help you out.
Upselling and Cross-Selling Plugins
As a quick side note, not everything is about winning new sales but rather making the most of those who’ve already made the decision to buy.
Upselling with an extra offer during checkout is a proven tactic that just about any major ecommerce site employs. Similarly, cross-selling and recommended relevant products has become an expectation from today’s buyers. Plugins like Product Upsell via Shopify can help you do this without revamping your site.
Platforms like Hotjar and VWO are key for understanding which aspects of your site are driving clicks and what might be pushing people away.
While metrics like bounce rate may clue you in via Google Analytics, a dedicated conversion optimization tool can be a total game-changer. When you look at the elements of higher-converting CTA buttons, it’s clear that even the most subtle of changes can make a major difference for sales. Something as simple as a font, button size or color scheme could actually be working against you.
Integrating video on-site is a prime way to keep visitors on the page, but they’re also incredibly helpful for sealing the deal. Videos improve conversion rates as increase the likelihood of a purchase by up to 84% and are effective at explaining what your product does. If nothing else, producing video can build authenticity and show that you’re a legitimate brand versus a faceless storefront.
The best part about video is that it doesn’t have to be expensive. You can integrate your on-site videos to your homepage or products pages, meanwhile hosting them on YouTube or Vimeo. Meanwhile, you can hire someone on Fiverr to produce a quick and clean slideshow or narration if you need a more “professional” vibe.
Pop-ups might traditionally be thought of as spammy, but exit pops like those from OptinMonster are surprisingly good at keeping potential customers from bouncing. A popular tactic in the world of ecommerce is to tack on an exit pop with a discount code to entice visitors to stick around. Such pops serve as a sort of “reward” for traffic that stays in your funnel and is likewise a trust-builder to boot.
Setting up a successful storefront means doing everything you can do encourage that ever-so-important purchase. By effectively integrating these pieces of tech, you can turn your site into a conversion machine!