Samsung New Artificial Intelligence Assistant Bixby will take on Siri and Alexa

Yes, Samsung Bixby has all the big guns! Anyone who watches The Big Bang Theory would perhaps recall the episode in which Penny has a great idea for an app: you take a picture of a shoe and this app searches it for you. With the market flooding with different voice assistants, you would think, this had already been done! But apparently not! Even though technology news keeps updating us consumers about every little thing that happens, there has been no news for this!
Until now!After the very public and very embarrassing debacle with their flagship device, Note 7, Samsung has been thrust quite voluntarily under the public eye once more for its new flagship device the S8 which they are launching with their new player: Bixby.

Sure you know Apple’s Siri, and Amazon’s Alexa and Microsoft’ Cortana, which are basically all AI voice assistants. In fact when Apple released the iphone7, the marketing was primarily strategized around Siri, whose performance, the company claimed has been upped a few notches. And if technology news is anything to go by, they were not wrong.

So how does Bixby endeavour to compete with its existing competition? Before getting into that, it might be prudent to remember that all these apps primarily run via voice commands, so once you change over to any other form of communication, perhaps a touch command, and your task would either be left in medias res, or be begun entirely anew! Frustrating as it may sound, no substantial improvement has been made in this area. Until Bixby that is!

Samsung claims that Bixby unlike other voice-operated assistants, can be used on multiple platforms. It markets the S8 as a completely new way to use your phone. In addition, you can do it via touch; you can use texts or the simplest: your voice, being integrated throughout the device. Of course if technology news is anything to go by, Samsung wants Bixby to perform so unparalleled in its capability so that it can transcend from just a phone interface and can be integrated in all phases of your life, even household appliances.

If you are lost and find it problematic to navigate Google maps, then perhaps Bixby is going to be your best friend because if Samsung’s claims are anything to go by, all you have to do is open the camera and take a photo and the rest of the information would be provided to you by your phone.

Once again if technology news and Samsung’s claims are anything to go by, Bixby is apparently well endowed to follow commands like “show me a picture of Billy. Text it to mom”. If this is to be believed, then there is nothing on the market close to it now and apple must sit up and take notice.

Samsung however does tell you that Bixby operates based on your needs which it picks up from the way your phone has been customised to the apps which are used most frequently. And of course unlike any other assistant, it is also your daily planner and fitness tracker, just a bit better than its competitors.