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4 Tips to Write A Killer App Description

4 Tips to Write A Killer App Description

If someone sees your app on the store but isn’t yet sure if they want to buy or download it, do you want to know what they’ll turn to next?

That’s right, the description of your app. And if your description fails to compel the user to download, you’ve most likely lost them forever.

This is why writing a killer app description is one of the most overlooked parts of mobile app marketing.

Your description also needs to do much more than simply explain what your app is about. Here are four tips to write a killer app description:

Tip #1 – SEO Is Your Best Friend

SEO stands for search engine optimization. It basically means making your app more visible on search engines so more traffic is generated to it.

One of the simplest SEO techniques of all time is simply to include popular keywords in your content. This way, when people search for those keywords in the App Store or Google Play, your app stands a much greater chance of showing up and being seen by those who should be interested in it.

Tip #2 – The Shorter The Paragraphs, The Better

Here’s a golden rule to follow for writing app descriptions: two sentences per paragraph, maximum.

When people click your description and see big walls of text, it only serves as a deterrent and the odds of them immediately clicking away are rather high.

Instead, break your paragraphs so they’re each one to two sentences long each. This makes it easier for people to skim through your description to get the main takeaways.

Tip #3 – People Love Bullet Points

Another technique that makes it easy for people to skim through your description is bullet points.

There are two specific sections of your description where having bullet points will be a distinct advantage: the features of your app and the advantages/benefits it has to the user.

Don’t make your bullet points excessively long; around four or five per section should be sufficient.

Tip #4 – Don’t Forget The Visuals

People may love bullet points, but they love pictures (and videos) even more. Including screenshots and/or video tutorials of your app in your description greatly enhances your description’s professionalism.

It further allows visitors to actually see what your app is like without actually downloading it. This way, they’ll have a clear visual representation of what they’re getting and this will help compel them to click that download button.

Writing A Killer App Description

Even if you’re not a writer, you don’t need to feel intimidated at the thought of writing a description for your app. It’s one of the most important components of marketing your app to make it more visible on the store, which translates to more downloads (and money).

But even if you don’t feel you’re up to the task, remember you can always ask a friend who is a writer to do it for you.

 

 

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Technology

Google is Shuttering its URL Shortening Service

Google is Shuttering its URL Shortening Service

Google’s URL shortening service closing down and Firebase Dynamic Links coming up!

Google launched it’s URL shortening Service back in 2009 when URL’s needed to be shortened and users needed to send short versions of URLs in order to share links and it was also a way to measure traffic online. After Google’s URL shortening service, many other URL shortening services have come up. Since 2009 the way and means by which people look for information and content on the web has changed with many now using mobile devices, Assistants and the like to search for data online.

With many people now using apps, Assistants and more to search for information on the net, Google is planning to close down its URL shortening service and start Firebase Dynamic Links as a way to cater to the new and emerging trend that is focused on these new methods of browsing the world wide web.

What is Firebase Dynamic Links going to do?

FDL’s or Firebase dynamic Links are smart URL’s that will send a user to a location in IOS, Android or any web app. With the new service on its way many of the old goo.gl features of Google’s URL shortening Service will shut down. But the existing shortened URL’s will continue to send users to the right destinations.

So what about consumers to Google’s URL shortening Service?

New users to Google’s URL Shortening Service will not be able to use the services of goo.gl coming April 13, 2018. In this case all new users will have to shift over to Firebase Dynamic Links or any other URL shortening service that is out there. Google recommends using popular services like Ow.ly or Bitly to shorten links.

For those having existing short links they can continue to use the URL shortening service uptil 30 March 2019. After that all services of Google’s URL shortening services will stop and until this period existing customers can migrate their links to FDL. Already shortened links made by goo.gl will still redirect to their intended locations after this period too.

Coming to Developers who use Google’s URL Shortening Service:

New developers on the block will have to use FDL APIs starting May 30, 2018 while developers using URL Shortener API can use this service till March 30, 2019 after which Google will discontinue the API.

To create new short links API, Google recommends using FDL APIs. When using FDL short Links, it will automatically detect the user’s platform and send the user to the app or web based version accordingly.

Just like Consumers all developer’s links will continue to function after this period but all the migrations to FDL will discontinue.

Firebase Dynamic Links is Google’s way of refocusing efforts after the closing down of their URL Shortening Service. With the new FDL users will now be able to create QR codes and redirect people directly to an app whether it be in IOS or Android. FDL is a smart URL shortening Service that comes after goo.gl

 

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Apps

A Smarter File Search on Your Phone with Files Go

A Smarter File Search on Your Phone with Files Go

Searching for your Files has just gotten a lot more easier with Files Go

Google has now made a few more additions to its Files Go app, an app where you can store your files on android. The new changes make using Files Go much like using a Google search. The app has brought what Google does best- that is makes searching for stuff much easier, to their Files Go app.

This App helps users free up space, the app also helps users to locate their files easily and also to share them with other users all while offline. Based on feedback gotten from the app so far Google has decided to add three more features to the file management app which will seemingly make the app even easier and useful to users.

Bringing a Google like search to Files Go:

Searching the internet is something we’re all use to and comes naturally to all of us. Google is now bringing the Google like search to Files Go to make using the app even easier than before.

The Files search feature of the  app will include all of Google Standard search features like history, autocomplete, filters and instant results. All you need to do is go to the app and click on the search icon and type the file that you are looking for and Presto! All the files matching your results will pop up. It’s as easy as that and what’s more is that this Files search feature works even when you’re offline too.

Finding those duplicates on Files Go before deleting them:

Files Go is an app that helps you not only store your files but also helps you in freeing up space through their File management, by bringing all files under the same roof it is easier to see if there are duplicates and delete them thereby saving space.

But one of the contentions users had with the File Go app was that they would like to see were the duplicate files were stored before they went ahead and deleted them. Google has therefore introduced changes that will aid users in this respect.

Now when FilesGo App shows you that you have duplicate files all you have to do is long press on the thumbnail and then select the “i” icon to see the location of the duplicate file on your android phone.

 

Files Go helps you in saving up more space on your phone by backing up your photos and videos:

Files Go works hand in hand with Google Photos.  So when you have photos or videos stored on your Google Photos account, Files Go will detect the presence of those files and prompt you to delete them form the FilesGo app so that you will have even more space than before.

All though these feature seem pretty minute they are very useful and make using FilesGo even more effective and useful to users. Files Go becomes a much needed files management app that android so longed for but didnot have before.

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AppsTechnology

Google Pay Got Your Transit Ticket, Starting In Las Vegas

Google Pay Got Your Transit Ticket, Starting In Las Vegas

Google has combined the Android Pay and Google Wallet into a service known as Google Pay.

With this Google App you can make payments online, in stores and even to buy tickets for traveling on the Las Vegas Monorail.

It is a fast and easy way to make payments as well as keeping all your information safe and secure. Google Pay does not share your card number and hence all your information is secure. You do not need to enter your payment information.

With Google Pay, check out is faster with just your device and no need for cash payment.

You can pay your friends or even make instant transfers with the help of Google App.

In order to purchase and use tickets for traveling by the Las Vegas Monorail, Google Pay has been unveiled by Google.

Riders on the monorail can buy their tickets online through the Monorail site on their Android phones. The tickets will be saved to Google Pay and with just waving your phone at the fare gate, you can board. A blue check mark appears on the screen to accept your ticket.

These online tickets are powered by NXP’s Mifare technology (Dutch Technology). The  app will also show you all recent transactions and the location of the nearest monorail station.

In the near future, Google promises the use of Google Pay for transit to more cities. Google Pay will offer support for purchase of tickets and transit passes.

Using Google Pay for tickets

One can get their tickets on the  app on their phone and can use it for traveling on the Las Vegas Monorail without the need for your debit or credit card.

You need to buy a ticket or a pass from the Monorail website and save it on your phone. Hold your phone at the NFC (Near Field Communication) terminal at the fare gate, without actually opening the Google  app. Your pass will automatically appear when there is a connection.

The ticket which is saved on the Google Pay app will show you the locations where it will be accepted, the nearest monorail station and also the breakdown of your recent travel history.

As of now, Las Vegas Monorail is the first to adopt this app feature for travel and transit. Many more cities are expected to follow.

The best place to start the Google Pay app was the Las Vegas Monorail as it is considered to have the most advanced urban transportation systems in the world. The monorail has only 7 stations and the entire ride can be completed in just 15 minutes. The added advantage is that the Las Vegas Monorail is privately owned and operated.

Google Pay has got a fast and simple way to make payments in various places. The added advantage is that the Google Pay app protects all your payment information with multiple layers of security. You get more from your loyalty and rewards cards with Google Pay. With it you have easy check outs with Google products like Google Play, Chrome, You Tube Red by using the cards saved to your Google account.

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AppsSoftwareTechnology

Introducing Google Play Instant, a Faster Way to Try Apps and Games

Introducing Google Play Instant, a Faster Way to Try Apps and Games

Gaming to get a lot more easier with Google Play Instant

Google is about to make gaming much more enjoyable and fun with its new Google Play Instant. You can now even test out games before you download them onto your mobile device. This is not all, Google has also done a revamp on its Google Play game app. You can now get more details pertaining to the app, be it a news story or a YouTube video.

Games tend to be the highest downloaded content on anyone’s smartphone. Google has even noted on its blog post that the number of people to download a game from their gaming app has doubled since the last year. Gaming is a booming industry yet for the developers it is still  a struggle to create awareness of their game and that is why Google has introduced a way in which users can first preview a game and then if they like what they see download it.

What is Google play Instant?

Google Play Instant takes off form Google’s instant apps where Google transformed a company’s app into a website. So you don’t want to be routed to download a particular app to buy a particular product, then no worries because all you need to do is check out the web url of the app and you’re sorted. There is no need to download the app, this was the whole premise behind Google’s Instant apps.

This was all two years news, but at the Game Developers conference in San Francisco, Google announced a Google Play Instant for games.

What’s there in this new version of the Google Play gaming app?

Google has gone and done a revamp of its gaming platform with new headings and news articles pertaining to its Google Play games. The Google play Game app now comes with a heading called “Arcade” where you can check out game video trailers and you can also browse games according to a genre like “adventure” or “action” or “new”.

Google has also mentioned in its blog post that it would allow users to see content of their games from YouTube or any other source depending on the link to the game. This is in a bid to up the gaming skills of their users.

In Google Play Instant you can first check out a particular game before going ahead with buying and downloading it. All you have to do is just select the game you want tap on it and play it without the need to download it. When you like what you play, you can go ahead and download it. The first games to get on board Google Play instant at this free preview stage include games such as Clash Royale, Final Fantasy XV and Words with Friends 2.

The team behind Google Play Instant, have also decided to increase the file size of their games from 2MB to 10 MB which is not at all surprising given the graphics and other features of the game packed onto a single game app.

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