7 Ways Mobile Marketing is Helping SMEs Grow Their Business

7 Ways Mobile Marketing is Helping SMEs Grow Their Business

Gone are the days when users used to go to an internet browsing center to access their emails and social media accounts, all these are just a click away on their smartphones now which has opened a new market for digital marketers. While large industries can target a larger group of audience owing to their abundant marketing budget, small and medium enterprises (SMEs) have a limited budget hence they need to spend it carefully to only focus on a smaller group of target audience and with mobile marketing doing so good, this is one area where they cannot skimp on the budget.

We have listed below 7 ways mobile marketing is helping SMEs grow their business;

1. Easily Accessible by User:

It goes without saying that most people always carry their smartphones around hence reaching them out through their phones by sending an SMS or even marketing emails which they can access from their phones have become relatively easier. You do not have to wait for the users to open their laptops to see your marketing efforts and this makes a lot of difference as the chances that the audience will miss your message reduces drastically. If you manage to come up with a catchy and engaging message, then the chances of getting conversions increases dramatically.

2. Increased Brand Awareness:

Through mobile phones, to spread brand awareness is easier as the entire day the customer is connected with you hence you can take the benefit of it. Announcing a launch or introducing an app will help in gaining new interests from the audience.

3. Fast Way of Communicating with Customers:

If a customer wants to engage with your brand, in earlier days they had to open their desktop or laptop to do so which delayed the entire process but with mobile-optimized websites nowadays, customers prefer visiting your mobile site and engaging through it as it can be done from anywhere. Most customers also visit their social media accounts through their smartphones, and you have a huge market that you can tap. Also, adding features like a chat on your site can directly link you to the customers and you can pay them personal attention to bring in the conversions.

4. Easy Mobile Payments:

Another important feature that has improved mobile conversions in recent days is a simple payment gateway for mobile apps and websites so that the customers need not wait to pay from their desktop or laptop.

5. Multiple-Platform Targeting:

As most people use their smartphones to access their social media accounts hence mobile marketing can also have an impact on these platforms by targeting the right platform for the type of your audience.

6. Analytics to Measure the Outcome:

The introduction of useful tools to measure web analytics has made it easy to track your marketing campaigns. Have an eye on how your customers are engaging through their phones and which channel they prefer to engage from. Allocate a higher marketing budget and more effort on that channel to take the benefit of the higher customer engagement to bring in more conversions

7. Offer Deals to Use Mobile Apps:

Many websites are using marketing tactics like offering extra discounts when you order via mobile app and it has been seen that this has increased the app download rate and engagement through mobile phones as users are always seeking out for best offers before they engage with a brand.


Small business owners need to distribute their limited budget across various marketing areas hence it makes more sense to allocate a larger budget for the areas which brings in good conversions and mobile marketing is one such area which you have to focus on, to stay ahead in the game and keep up with your competitors.

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Best Noise Cancelling Headphones in 2020

Best Noise Cancelling Headphones

Sometimes or more than often you just want to get away from the hum drum of life. While that is easy to do for some, most of us can’t escape the rat race that has become our lives. But on a lighter side we can always opt for more temporary options to make life more entertaining and that’s where noise cancelling headphones come in. While we can’t avoid the daily commute to office, we can at least make a little more enduring by having our trusty headphones by our side or over our ears, more specifically.

Yeah! We know noise cancelling headphones can be bulky at times and require multiple charges to remain a whole day, there are still some great options out there that has what it takes to become your daily travel buddy. So it back and relax while we take you through some of the best noise cancelling headphones 2019.

Great sound combined with total comfort- Bose QuietComfort 35 II:

Out of all the best noise cancelling headphones 2019 to get, these are the most comfortable pair we’ve tried so far. Not only that the sound quality is just amazing.

Best Noise Cancelling Headphones in 2020

As for noise cancelling they work great. They tune out ambient noise such as office chatter, airplane engine noise and your average day traffic noise, making for an easier commute. What makes these headphones all the more great is that it lasts 20 hours on a single charge which is more than what other noise cancelling headphones can boast of.

However one disadvantage with this pair is that they leak sound. This is still ok if you don’t happen to be hearing songs at full blast. Plus did I mention that they are wireless? All things taken note of, these Bose headphones are a good pick any time.

Sony WH-1000XM3- Great Noise Cancellation with Customization:

Noise cancellation does not get any better than this. They’re better than the Bose ones mentioned above, in that they do not leak sound when listening at high volumes.

Best Noise Cancelling Headphones in 2020

As for the customization option, these headphones come with a cool app that gives you options such as parametric EQ, media player, ANC control, Room effects and more. When it comes to battery life, these headphones will be sure to blow you away with a battery lasting 27 hours on a single charge. Even if you forget to charge it overnight, you just need 10- 15 minutes of juice to get 5 hours of playback. The app also allows you to place an auto timer to switch off charging the headphones when they are charged to your liking. This helps save battery life.

These headphones have a touch sensitive control system that will not work for people in cold climates. If you don’t happen to be such a person then these headphones are a great buy.

Plantronics BackBeat Pro 2 one of the best noise cancelling headphones 2019 to buy:

These headphones have an even better battery life than the Sony ones mentioned above. Noise cancelling too is decent enough. These headphones get it about just right when it comes to noise cancelling, making it good for the office and bearable for the commute. Plus they aren’t as expensive as the Sony ones seen earlier.

Plantronics BackBeat Pro 2

These headphones have an amazing 30 hour battery life that charges to a full charge taking only 2 hours. Besides that the accompanying features like auto off and smart pause too help in saving battery life.

These headphones produce a strong bass and are well suited for genres like hip- hop and EDM. The thing with the extra bass with these headphones is that they sound good for people liking the extra depth but not so good for others. Plus the Plantronics headphones don’t come with a compatible EQ, leaving you with all that extra bass. Another downside with these headphones is that they aren’t that comfortable than the ones mentioned above. But on the plus side of things they aren’t that expensive either.

Another Bose on the List- Bose QuietControl 30:

These may not be your headphones option, but for those who like the earbud type fit, these ones are for you. They have excellent noise cancelling properties given that they are earbuds and not headphones. What’s more is that these ear buds/headphones option comes with excellent noise leakage features which makes sure you aren’t disturbing people with the sound spilling out.

For a earbud option, you’ll find these comfortable when it comes to fit. Plus the noise cancelling features on these earbuds is a total plus for these Bose earbuds.

Sound quality too is good providing a balanced blend across all genres. Battery life of this pair can last you anywhere to 11 hours on a single charge.

However the build isn’t so great with the rubber coating around the neckband peeling off after only a few months of light usage.

Anker SoundCore Space NC one of the best noise cancelling headphones 2019:

If noise cancelling is imperative for you but you can’t justify the price of some of the more capable headphones options out there then this is your best bet. For their price they do a decent enough job of cancelling noise.

Anker SoundCore Space NC

They remove ambient sound to a decent enough level and they don’t have any sound leakage problems as well. You get nearly 21 hours of continuous playtime but with 3 hours of charge. They even give a deep bass ensuring fans of intense bass songs are pleased.

However if you’re not a fan of deep bass there is no accompanying app that gives you an EQ option.

All said and done these headphones have the best noise cancellation features for their price range. Plus there’s always the strong bass to get you going.

These are some of the best noise cancelling headphones 2019. Some have excellent noise cancellation features but are expensive while others have a decent enough ANC for their price range. All in all there are options for all those in the market for a good pair of noise cancelling headphones.

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How to Start a Streaming Service in 2020

How to Start a Streaming Service in 2020

If you’ve stopped at this article or reading this article, chances are you’ve either started your own streaming services, or you might even planning to start one in the future. Either way, this article helps you to learn all the essential aspects of how to start a streaming service in 2020.

Usually, most of the users often have lots of questions in their minds how to build a streaming services such as?

  • How to start a streaming service?
  • Can we monetize the streaming service?
  • How does the streaming service work?
  • Budget, How to create Video streaming services like NetFlix?

If you’re having these questions in mind and striving to get the perfect answer for it? Then you have come to the right place. In this post, I’ll let you know about them.

Modern Day Streaming Services:

In the good old days, people used to entertain themselves with their radios and tv programs. People used to wait eagerly till TV channels telecast the program. Whereas, in this modern day, people can entertain themselves at any time or anywhere. They can quickly stream any of their favorite TV programs, movies, and series with ease just with the help of the Internet & Streaming services. The best part is modern TVs have an internet connection, so people don’t have to browse websites. They can opt for streaming services like Netflix, Hulu, HBOMax, and more.

What’s the Secret of Streaming Sites Popularity?

Today streaming services like Netflix, HBO Max are drawing TV viewers from all over the world. The main secret of its popularity is that people can access thousands of programs, series, and movies through these services.

Here the main thing in streaming sites popularity is its content and the convenience they are providing. People can watch any movie, any program, any series whenever they want. They dont have to wait for anything and anyone.

At Present, Netflix is a popular video streaming service that has lots of active user base. If anyone can provide the best features than Netflix, then you can soon gain the upper hand in this famous streaming market.

Now, in this post, we will discuss how to video streaming sites work and how to create your streaming service and monetize it.

How to Start a Streaming Service like Netflix?

Usually, Streaming services like Netflix is SVOD Services, which means Subscription Video on Demand services. At Present, there are lots of SVOD Services such as Netflix, Hulu, Amazon Prime, HBO Max, and more. As the streaming services have lots of viewers, you can make your streaming service and start working on it.

Netflix, like services, is the largest video-on-demand services that have an extensive database of content starting from movies, series, cartoons, and more. People generally pay the monthly or yearly subscription fee to get access to unlimited content on the streaming site.

These streaming services function on almost all the gadgets and all Operating systems like Windows, IOS, Android, MacOS, and more.

So, users can easily download and use these streaming apps for free during their trial period for one month. After the trial period has expired, then automate subscriptions and purchases will appear on the app.

Netflix, like streaming services, is always adding new content to its database to attract new users towards the streaming service.

Some of the features Netflix is presently offering the users are mentioned below:

  • Netflix always adds new content to its database.
  • People can list the content in an “existing library,” or they can use an integrated Search feature as well.
  • Netflix can offer new TV shows with CineMatch System according to the user’s preferences.
  • This streaming site offers 5 separate profiles in just a single account.
  • Lots of profiles allow your family members and friends to have their own personalized Netflix experience on their preferences.
  • People can add search categories to Netflix.
  • You can even rate the viewed shows, and then apps will sort out movies according to your views.

Until now, we have seen how to streaming services works with Netflix as an example. Now, let’s get into the article on how to start a streaming service like Netflix.

How to Start a Streaming Service of Your Own:

To create the best streaming service, like Netflix. You have to follow the below process to move forward.

Steps to Follow

1: Choose the right strategy to start a streaming service like Netflix.

2:  Prepare the Proper business Model.

3: Use a bunch of technologies to create streaming services like Netflix.

4:  Add your own style and features to make your service look different from others.

5: Include all requirements to improvise your service.

6: Keep your app up to date to stay ahead of the competition.

Choose the right Strategy to start a streaming service like Netflix:

Every business needs to have a proper plan. Similarly, you need the right Strategy to launch a streaming service like Netflix. In this article on how to start a streaming service like Netflix, you will know all the details about the right Strategy.

  1. Pick your Niche:

At the start, you should focus on a niche to create a streaming site. Firstly, you should determine what niche you will focus on? Along with that, you also have to look at which type of streaming you will choose.

In general, most people prefer video streaming services, and they are on-demand as well. So, to start and attract the audience towards your streaming site, you have to pick a niche such as “Adventure, Sci-fi, and more.”

You can even choose what type of TV Programs your streaming site will contain and more. Mostly, people pick a specific niche to attract those audiences. For example, if you want to focus on kids, then you can create cartoon specific and kid focus videos in your streaming site.

It is always vital to make your choice at the start. Of course, it’s your decision. You can create multi-niches as well, but you should have a lot of budgets and do a lot of work on the site, but the specific niche can improve your chances of attracting the correct audience.

  1. Create your Content to Start a Streaming Service:

Firstly, when you have completed selecting a particular niche, you have to plan to create your content. Here the content is always crucial because it is the foundation of the streaming services. So, it all depends on the content if it’s attractive, then users will never opt out of your services.

So, make your choice how often you will update your new content ex: weekly, daily, or monthly. You have to think about other aspects as well, is your content free or users have to pay for watching the videos? And so on. These are only a few crucial issues still there are a lot more, which I will be covering in the below points of how to start a streaming service post.

  1. Get a License for your Streaming Service Content:

If you’re striving to start a video streaming service, then you should be cautious with this licensing.  For that, you need to follow some rules and regulations as we all are under the law.

Usually, you have to get licenses for all types of streaming content which you plan to stream on your website. If you’re wondering how to get a License? Then follow the below points.

  • Firstly, there are two ways to get the License for streaming content for public usage. You might rent the movies directly from the distributor, who is authorized to grant you access to such licenses.
  • Secondly, you have to contact the copyright holder directly to get their permission.

All these two options depend on your licensing types, as well.

If you are planning to rent a TV series or movie, then you have to get rights from the distributors in your respective country. In the USA, you can go to SWANK Motion Pictures, Motion Picture Licensing Corporation, and more.

If you want to go with another option means directly head over to the studio and negotiate with them and bring the License you need at the best price.

Note: Make sure you are specific with licenses before you purchase them. There are quite a lot of types of permits, so be perfect in choosing them.

  1. Think about appearance and design:

Make a proper decision on how your website design should be and how your app style should be. Usually, people have their own views when they think about streaming services. So, come up with a unique design which you love so that it might be useful for your visitors as well.

Generally, you have two ways to create your style:

  • One way, you can find a similar style to Netflix with some ready-made templates and develop site accordingly
  • Secondly, build your website from scratch to get your own style. For this, you have to take the help of Software Development Company or freelance developers.

Most of the people often go with the second option. Because building an application from scratch can help them make their own presence felt in the streaming industry.

  1. Use all platforms:

It’s always best to use all the platforms while you are creating a streaming service. Target all the platforms such as Android, IOS, windows, and more. Never forget to create a mobile app because there are a hell lot of people access streaming services from their mobiles.

If you are planning something big, then you should work on a native mobile app for IOS / Android. Also, plan to build a responsive and more personalized app to attract users.

  1. Promote your app and focus on your users:

After planning everything, the last step you have to think about is who your target audience is. How you should make them visit your site and so on.

For that, you can use the below methods:

  • Promote your videos on all popular social networks such as Facebook, Twitter, Instagram, and more.
  • Use the power of YouTube to build your brand.
  • Send newsletters or make use of email marketing to attract users towards your website content.
  • You can advertise your website to get more audience.

By doing this, you can find your audience. Then you can plan the business model and monetize it accordingly.

How to Start a Streaming Service of Business Model:

All businesses should have their business models when they launch their business. As you are new to the streaming industry, you can follow the Netflix business model.

Although it does not get you immediate success but you can make money after you get proper presence. If your primary motive is to create an active streaming service like Netflix, then you have to work harder and smarter to make profits.

Firstly, to monetize any platform, you have to create a streaming service with unique content or licensed content. Nobody really wants to pay for content that is already available for free. So think differently and come up with the best content and begin to develop your new business.

Now, most of you might be worried about how to monetize your streaming service. If yes, then follow the below ways to monetize your site.

Monetization Model Start a Streaming Service:

If you’ve created a streaming service, then you can monetize your video platform with a subscription-based model. If your streaming service got clicked, then you can “propose variable plans according to your viewers.”

Ex: Charge then monthly or yearly subscription charge.

As you are beginning from scratch, you should offer a “free trial version” for a month or some period. This can help users to know about your service, and some might even get addicted to it.

If your popularity increases, meaning you can propose new models such as access to a new video library or allow to the special section. This gives you more options to control monetization.

Here are some of the plans for Monetization Model:

  • Create spate plans for users.
  • Free trial version.
  • Automated Payments on a monthly or yearly basis.
  • Update discounts.
  • Video Advertising.

Along with these, you can consider multi-currency support to receive an amount from different places in their local currency.

When it comes to the monetization process, always make sure you plan correctly. If you’re looking for long term business, then you shouldn’t be afraid of losing money in the short term investments.

You can optimize your earnings later on by measuring your clients. If you generally notice a more active user base, then they are more likely to pay for your streaming services. So, you can get a good income from them for a longer period. Carefully track the statistics and act accordingly.

Spend for your future:

It’s always best to spend the amount on your future. The marketing campaign is the best way to develop your business. But always remember you shouldn’t overspend on marketing expenses without getting the outputs.

Netflix has been a popular streaming network and profitable company, mainly because of its planning. They follow a good marketing strategy with critical factors; that’s why they succeed and earn profits.

Step 3: Use a bunch of technologies to create streaming services:

In general, to create a streaming service like Netflix, you have to go through a lot of coding and development processes. Although if you hire a freelancer to do your job, then you don’t have to go through this point. If not, then you should use a bunch of technologies and tools to create an SVOD platform.

Let’s check out what technologies are used to create this streaming service:

  • Programming language: Java, Python, Swift, JavaScript, Kotlin.
  • Database: MySQL, Oracle, Cassandra.
  • Frameworks: js
  • Cloud Storage: Amazon S3
  • Cloud Hosting: Amazon EC2 or another similar service.
  • JS Libraries: WinJS, react.
  • Big Data as a service: Amazon EMR.
  • Operating System: FreeBSD, Server Nginx.

Tools Developers has to use:

  • Github for code collaboration and version control.
  • Jenkins for Continuous Integrations.
  • Apache Mesos for server management
  • Sumo Logic for Log Management.

Usually, there is a broad set of tools that can be used to create a streaming service. If you can’t do all the tasks, then you can give away this task to organizations or freelancers.

Estimation for Netflix-like streaming service:

In general, video streaming services will have heavy back end work mainly for processing the streaming data transfer. Most of you might be interested to know about the cost of the development for video streaming websites like Netflix then the simple answer for you is it depends. As Netflix is a huge company, they spend a lot of development and continuous updates.

As you are new to the field, video streaming cost heavier than other works. If you are a beginner, you have to use only the main features to reduce its cost. You can add additional features when your business is up and running. If you have enough funds in your hand, then you can easily add other elements.

The average estimation to develop and run Netflix like the app is around $30,000. If we can cut off some features and reduce some features means you can get It around $25,000.

Main Features and Development Cost Estimation:

  • User Registration & Login Development: $500 – $600  Freelancers can do it at  – You can get them in up work or other portals.
  • Payment Gateway: $2000 – $2200
  • If you want to cut down this cost, then you have to use a customized gateway platform that is provided by PayPal, CC Avenue, and so on. You have to pay around per setup, and it takes a commission.
  • User Profile & Content Search: $2500  Most of the cases, some start-ups Quotes less amount you can check that with start-ups.
  • Chat, comments & Push Notifications: $3500 – $5000 (this purely depends on the design and other aspects)

As you are just starting a streaming service, you can avoid most of the development options. This is estimation of how to start a streaming service like Netflix.

Include all requirements to improvise your service:

As you are building a video streaming service, you should include all the requirements to improvise your service. To make your site more functional, you should have enough storage. Cloud hosting will be the perfect choice for you to safeguard your video content.

So, make sure you always trim your videos perfectly to provide the best and faster experience for users. Also, as a streaming service website, you should use the Content Delivery Network to create stable connectivity at the servers properly. So, your content will not be overloaded and will be accessed by users at a shorter request.

High Bandwidth and Security: If you want to serve your user effectively means you should have a high bandwidth connection. So, make sure you use high and stable bandwidth. Along with that, you should protect your streaming service from all the unwanted intrusions from third parties. Apart from these, you should make sure about SSL encryption, domain restrictions, Geo-restrictions, and more.

Always be upto date with updates to make your site work perfectly. By following the above process you can start a streaming service. Apart from these, you have to spend for IOS and Android apps.

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Google Pixel 4 vs iPhone 11 Pro: What You Need to Know

Google Pixel 4 vs iPhone 11 Pro: What You Need to Know

In this digital era, people always love to buy the best flagship killer phone. As the new iPhone 11 pro is finally out and Google Pixel 4 is also available, so people are in two minds. Whether to buy iPhone 11 pro or to go with the Google Pixel 4. Here in this post, “Google Pixel 4 vs iPhone 11 Pro,” you will get a better comparison.

If you’re one of those who are striving to buy the best phone in between Google pixel 4 and iPhone 11 pro means you will love this Google Pixel 4 vs iPhone 11 Pro post. In this post, we will have a look at the phone and compare them to let you know which is the best smartphone.

Here in this Google Pixel 4 vs iPhone 11 Pro post, we’ll focus on camera, features, battery life, and more to find out the perfect flagship killer. iPhone 11 Pro has some fabulous features at the same time Google Pixel 4 is also having enough features to compete with each other. So, let’s find out which is the best phone in between Google pixel 4 Vs iPhone 11 Pro.

Google Pixel 4 Vs iPhone 11 Pro:

In this comparison between the two flagship devices Google Pixel 4 and iPhone 11 pro. We’ll have a look at all the key factors. Firstly, let’s go with the builtin design to get a proper idea on Google pixel 4 and iPhone 11 pro.

Google Pixel 4 vs iPhone 11 Pro- Design:

To be frank, these two phones look very similar and have a familiar craze as well. Both these Google Pixel 4 and iPhone 11 pro has huge screens and have the glass on the front and back of the device. In both devices, the Google and Apple logos are in the back middle with frosted glass and huge windows on the massive camera lenses.

While having a look at these two phones, there isn’t much to differentiate in the design. The only difference which you can find in the builtin design is the material which is used. In iPhone 11 pro, Apple has used the entire piece of “Surgical grade” Stainless steel which is stronger than the Google pixel “Aluminum. Apart from that, you will not find any other difference while having a look at these two phones.

These two phones don’t have a fingerprint scanner on the back or front of the device. Two cameras on the back are square packed near the top left and have a logo. Nothing much to say about that “camera shape and design.” Coming to the front design, you will have an edge-to-edge experience. The other difference which we can find out visually is notch vs no notch. iPhone has a notch, but Google’s Pixel 4 is having no notch.

google pixel 4

Price and Availability, Google Pixel 4 vs iPhone 11 Pro:

In the first point, we have seen the design difference between Google Pixel 4 vs iPhone 11 pro. Now, let’s have a look at its price and availability of these two devices.

The Google Pixel 4 is a bit cheaper than the iPhone 11 pro as the pixel 4 cost starts at $799 for a 64GB Model. iPhone 11 Pro 64GB model starts at the price of $999. Coming to the 128GB, google pixel price is $899 where else in iPhone 11 pro it’s a little higher than $ 1,120. Google Pixel 4 phones are officially available from 24 Oct, where else iPhone 11 pro is already available at the stores since 20 September.

Coming to iPhone 11 pro, you can exchange the phone at all the major stores. You can get an iPhone 11 pro for $599 if you have iPhone XS with you in good condition. Then you can trade-in to get the iPhone 11 pro for that price.

For the 256GB storage model, you can get it for $1,149 and 512 GB Storage at just $1,349. In case, if you are UK users, then iPhone 11 pro costs will like these ” 64GB for £1,049 storage, 128GB for £1,119, 256GB for £1,399. If you choose the trade-in option, then you can get this device at £759 with Apple Trade Scheme.

In Google Pixel 4, you can buy an unlocked phone and use any Sim Carrier. This supports both GSM and CDMA bands as well. Google Pixel 4 comes in two sizes first one is 5.7inch pixel 4, and the 6.3-inch Pixel 4 XL. Pixel 4 is available in these colour variants Just Black, Clearly White, limited edition Orange.


Apple has stated that ” iPhone 11 pro has the toughest glass ever” in smartphones. So, lots of people have conducted different drop tests to test their durability. The results were not that great, at the height of 3.5 feet, iPhone front glass had cracked when it dropped the handest towards its face. The exciting thing about it is the back part hasn’t been damaged at all when the test continued with backward-facing.

Lots of people complained about their screen scratched easily with iPhone 11 pro, but that’s not the case in many reviews. But when you compare Google pixel 4 with iPhone 11, I inevitably go with iPhone 11 for its durability. As google pixel 4 is not that great when compared to the iPhone 11 pro. Pixel constructed with Gorilla Glass 5, so it’s more robust than other devices, but still, it can be damaged by hard fall.

It has an IP68 waterproof rating, so you don’t have to worry about the rain or water dropping. If you’re worried about it, then you have to use a case for your phone. In durability, we feel iPhone 11 pro has dominated Google pixel 4.

Display Google Pixel 4 vs iPhone 11 Pro:

Google Pixel 4 is having one of the best displays when compared to its previous versions. The pixel 4 is the first device that has a refreshing capability at 90 Hz. This is one of the best features that has made this display smooth.

The smooth display of 90-Hz makes the conventional 60-Hz phone feel a little bit sluggish. But, by default, it has a smooth display and has 5.7 inches 2280*1080 OLED panel updates on-screen content. Pixel 4 has a higher refresh rate and has immediate reactions for animations.

Google has also designed a smooth display mode that falls the display under 60hz when the brightness is manually set below 75%. Although it’s terrible, but it has a rather high cut off rate so 50% might have been suitable for most users. Compared to previous versions, the refresh rate isn’t the only improvement, but it also had a new ambient EQ feature which helps to control white balance and act according to the lighting conditions.

Coming to iPhone 11 pro has great display when compared to Google pixel 4. it has a 5.8 inches super retina XDR display, and it has impressed all with the avg reading of 752nits.

This rating has outshined lots of flagship killers and so its far best from the Google Pixel 4 device in Display. Even if there is lots of sunlight, the iPhone 11 pro display will be visible. The same goes for dim light as well. Overall when we compare pixel 4 with iPhone 11 pro, I feel iPhone 11 OLED panel is pretty stunning, and it also has extensive color support with ultrawide viewing angles. With all these, we can clearly say Apple iPhone 11 pro dominates Google pixel 4.


Coming to the specifications, we can definitely say that Apple is well ahead. Actually, comparing specifications between these two phones is difficult as they both have their own best features. But, Apple does have its watermark features and specifications. So, let’s discuss about the specifications of these phones.

As discussed, iPhone 11 Pro is having a 5.8 and 6.5-inch OLED display where else Pixel 4 is having 5.7 and 6.3inch Quad HD AMOLED smooth display. Comparatively, the iPhone has a better display. While coming to the process iPhone is having an A13 bionic process with 4GB RAM which can max of 6GB. Pixel is having Snapdragon 855 Processor with 6GB of RAM. Coming to storage capacity, iPhone 11 pro has 64GB, 256GB, and 512GB of storage with no micro SD card. Where else in pixel, you will find 64 and 128 GB of storage with no MicroSD Slot.

Discussing about cameras, iPhone has a new triple 12 MP + 12MP + 12 MP Rear camera with f/1.8 primary camera, f/2.0 telephoto lens, and f/2.4 ultra-wide lens. In Google pixel, you will find improved Dual Rear AI cameras with primary 12.3 Megapixels and 16 megapixels of telephoto zoom with the spectral sensor.

More Specifications:

Talking about the front camera, Google Pixel 4 has an 8MP f/2.0 front-facing selfie camera. With other advanced features where else in iPhone 11 pro you will have 12 MP f/2.2 front-facing camera.

When we look into operating systems iPhone 11 pro is having iOS 13, and Google Pixel 4 is coming with new Android 10. iPhone 11 pro’s battery life is better when compared to pixel 4 as the iPhone has 3,190 mAh – 3,500 mAh batteries with 19w fast charging ability. Where else Google pixel has 2,800 mAh battery with fast and wireless charging. But battery performance of google pixel 4 is poor than iPhone 11 pro. Pixel is IP68 Dust & water-resistant phone, iPhone is also similar; it has improved IP68 Dust and water resistance 5ft.

By, specifications, we can only see minor changes, but still, we can’t really tally these phones because of its abilities.

Google Pixel 4 vs iPhone 11 Pro Camera:

Coming to the camera, both phones have their pluses and minuses. We’ll try our best to walk through the camera and let you know which is the best fit for your camera needs.

Google usually has done a great job on camera with its previous versions. So, people have expected a lot from the new flagship killer pixel 4. As expected, the pixel has a perfect camera with a significant software update as well. But apple is too tough in this department to beat for Google.

iPhone 11 Pro has three rear cameras ( Main 12 MP + Ultra-wide 12 Mp + Telephoto 12 Mp). It has also announced its new camera controls, night mode and other improvements which make this as the best iPhone camera thus far ever created.

The best thing we like about the camera is the optical zoom on the telephoto lens. It gives photographers more options to capture high images with iPhone 11 pro.

Coming to Pixel 4, it has the primary camera of 12.3MP with the sensor, 16MP of telephoto f/2.4 lens and tons of photography filters which aren’t available in most of the flagship smartphones.

Both these phones offer splendid main cameras that are fast and capable of capturing photos. Here google using more software, machine learning to make images look great, where else the iPhone is focusing on other aspects.

Google is definitely useful in HDR+ option; it has improved night mode, motion mode, and lots of other controls that can make the image look awesome. I feel two phones will come neck and neck when it comes to cameras, but I think the filters and other features will make google pixel 4 slightly ahead of iPhone 11 pro.

Battery Comparision:

Coming to the battery section, both these phones aren’t performing as good as others. But, definitely, iPhone 11 pro is better than battery-draining Google pixel 4. Although pixel 4 has all the new coprocessors and other aspects, but its neural core’s AI will drain the battery faster than other flagship devices.

But, pixel 4 will take the commands faster than any other device, even iPhone 11 pro as well. If you use the 100% charged pixel 4 for one day without using it for gaming, photography but only used for browsing and apps flipping it only left with 15% battery. The face-unlock and motion capture are the other two, which can drain your battery faster than ever. To be frank, pixel 4 battery life is worse than the pixel 3. So, we can definitely say iPhone 11 pro has a good battery life than Google pixel 4.

Coming to iPhone 11 pro, its battery life is good but not great. This iPhone 11 pro beats iPhone 11, iPhone 11 pro max in battery life. This phone lasts on average of 10 hrs 30 mins where else google pixel will only last 8 hrs 20 mins.

Final Verdict Google Pixel 4 vs iPhone 11 Pro:

We feel iPhone 11 pro has a slight edge on Google pixel 4 in most of the departments. iPhone pro can deliver amazing photo-quality images with three of its best cameras. It’s relatively known for its new triple cameras and A13 bionic chip the fastest processing chip in iPhone. The OLED display is a lot brighter and has a long battery life than most of the flagship devices.

Coming to Google pixel is leading cameras are fantastic to take images, and the super-smooth display will impress all the users, but its battery life will make users move away from the device. That’s the story of Google pixel 4.

iPhone 11 Pro Device (Pros):

  • Top Class image quality,
  • Lost lasting battery life.
  • A13 Bionic the fastest processor.
  • OLED Display for better visibility.

iPhone 11 Pro Cons:

  • Its has 64GB of storage for starting price
  • Bit heavier than iPhone X

Google Pixel 4 Pros:

  • Clever AI Software features.
  • Best camera features.
  • Smooth 90Hz display
  • Impressive face unlocks option.


  • Disappointed Battery Life.
  • Dim Display
  • Motion sense gestures needs improvement.
  • No unlimited storage option.
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3 Reasons Why Implementing a Business Intelligence Tool Will Make You More Successful

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 There are numerous terms to imply savviness in the business space: market intelligence denotes knowledge of the market you operate in, customer intelligence suggests an understanding of your customers, and trend intelligence demonstrates you’re able to interpret and take advantage of future behaviors. So, it’s only natural that businesses are starting to implement business intelligence – a combination of all three and so much more. Business intelligence is simply the means to support better business decision making, and several BI tools help you do this. If you’re considering implementing business intelligence in your company, here are three reasons why it will make you more successful.

Removes Guesswork

Would you ever bake something for the first time without a recipe? Or build something with no instructions? Yet many businesses make crucial decisions every day with nothing more than gut instinct. With the wealth of data available nowadays, it seems ludicrous not to take advantage of it, and business intelligence tools (BI tools) allow you to do just that. The combination of industry experience with data-driven insight is powerful and will push you ahead of the competition. No longer will you have to “wing” it and hope what you feel is right; now, you can have the confidence to proceed with the numbers to back you.

Displays Data in a User-Friendly Format

Not everyone can look at a series of numbers and immediately see the story they’re telling, and not everyone digests information the same way. Sometimes a visual representation of data enables someone to grasp it quicker and be able to make business decisions more swiftly. However, it can take a while for someone to build a graph, and who’s to decide what information it includes? BI tools not only create pictorial results in seconds but also allows you to select whatever method of display suits your purposes best.

Helps Manage Performance

It often falls to a team member to track performance against goals and feedback to everyone else. However, a BI platform enables you to plug in goals and feed in daily results, and it will not only create a reporting dashboard showing how you’re tracking in real-time but also make remedial suggestions should you fall behind targets. Automating this activity frees up a team member to focus on activities that need a human touch or allows you to streamline the team, saving on overheads.

Consider business intelligence technologies to be your extra team member, there to make everyone’s lives easier, to make data more accessible, and to enable you to make profitable decisions using data intelligence. If you haven’t yet implemented BI tools into your business, why not?

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